The Partnership for a Drug-Free America has launched its first audio-visual SMS mobile campaign.
Who created it?
SmartReply and VeraSprite. Smart Reply is a brand agency and VeraSprite is a audio-visual text messaging provider.
What is the campaign?
It is for parents wanting to start talking to their children about drugs and alcohol. SMS is used as a ways of delivering concerned or educational messages to teens to start a conversation. The SMS can also contain tips and information and advice for parents.
From the press release:
“Most parents feel anxious when it comes to talking to their kids about drugs and alcohol,” said Hilary Baris, Digital Media and Marketing Director at the Partnership. “This campaign takes a fun, friendly approach to helping parents understand the importance of having the conversation. We’re very grateful to SmartReply and Verasprite for their generosity and commitment to reaching parents with this important information, especially as kids head back to school.”
“As parents, we recognized that the emotional power of audio-visual text messages was the most effective way to motivate parents and children to talk together about drugs,” said Mark Jaffe, Chief Executive Officer of VeraSprite. “We are thrilled to be able to utilize the strength of the VeraSprite Messenger solution to encourage families to start that critical dialogue together.”
What we think?
What a sad case of modern society when parents can’t talk to children. Anyhow, this is a good start to educational messages on mobile.
I do like VeraSprite. Its like a messaging MMS/SMS/Video in one service that pushes quick to download messages. The aim is to get affordable downloads for youth that also look good.
Yes I agree to this campaign. It’s been a long time it should have started, but its not yet too late to save the future of our children. Let’s support this campaign.