Rating: especially when it comes to developing premium voice services
The ‘cloud’ is helping to “put mobile operators back in control” – especially when it comes to voice based services, according to Mark Windle, head of marketing at OpenCloud. Until very recently, mobile operators were severely limited on the scope of ‘innovative’ new services which they could launch because they were almost entirely dependent on their infrastructure suppliers – the likes of Ericsson, Nokia Siemens and Alcatel- Lucent, to implement such services. Typical IN (Intelligent Network) back-ends were effectively proprietary but Windle claims the solutions his company’s software can provide are truly ‘Open’. Consequently, operators can utilise OpenCloud’s ‘Open’ platform to launch services which directly compete against OTT (Over-The-Top) providers – like Skype (and Apple with Facetime).GoMobile News was intrigued to learn that the majority of OpenCloud’s customers (circa 75 per cent) are actually mobile operators rather than fixed line networks.
Additionally, the majority of those mobile operators are based in Europe with a smattering of others based in the more mature Asia Pacific markets.
In effect, Windle sees his company’s technology being deployed as ‘IN (Intelligent Network) replacement whereby mobile operators put themselves firmly back in the driving seat.
They’ve even begun to develop services with their own in-house teams.
Windle gave a really good example of a voice based service which has been developed using the OpenCloud.
Called ‘freeyah’, it is an Android based app which is a direct rival to the likes of Viber. Except it was developed by an established operator – T-Mobile.
In fact, the app came out of T-Mobile’s labs based in Poland and Windle claims that Poland itself has turned itself into a small eco-system for OpenCloud development with France Telecom/Orange in Poland launching OpenCloud based services as well.
Where the revenues for mobile operators will probably come from, Windle says, lies in developing ‘premium’ voice services. Customers might well be happy to make calls over an OTT/VoIP style offering as consumers.
But when it comes to business, mobile phone users want to know they can rely on a voice service which doesn’t drop out.
Given the remarkable growth rates which OpenCloud is experiencing, GoMobile News suspects that Windle might well be correct.