To B2C or not to B2C but B2B – that is the question
Some people have a brilliant idea for a mobile app but don’t know where to find the R&D dollars. The dilemma facing Gyan Ghuman – md with Redmenu Ltd – goes way beyond that. He already has achieved proof of concept for his app; obtained a patent for the technology; and has now identified a reliable source of R &D funding. His problem is deciding exactly which sector of the mobile industry to attack first. Does he go B2C and create a iOS/Android app to generate a bit of cash flow initially? Or does he take a more B2B stance and target high paying verticals – like defence and government – with a much more tailored product? GoMo News has seen a working version of the app running on a bog standard Nokia handset. We think the consumer version of the product would be the most fun as it’s a love cheat’s charter. The alternative is the kind of app Q would develop for James Bond’s smartphone.What this app – codenamed Redmenu – actually does is hide key confidential information in an entirely separate part of the handset’s memory storage.
This information is encrypted with the usual high security algorithms so even if the handset is lost or captured, the information still remains confidential.
With Redmenu, it’s a bit like running two different addressbooks. Into the visible directory, you place the contact details of anyone you can openly communicate with.
Its into the second ‘Red’ addressbook that you place all the contacts details that you want to keep hidden. We are talking names; addresses; phone numbers; photos; documents; and email addresses.
What happens is that when the handset receives a communication from anyone in the Red addressbook all the information is immediately sent to the Red menus.
So if the handset rings it doesn’t display the caller’s name in the call log if that person is stored in the Red addressbook. Nor are text or MMS messages – received or sent – visible if they are associated with the Red menu.
Such information is only viewed if handset owner enters the right passwords. And a casual viewer won’t even see that there’s a ‘secret’ second half to the phone.
Ghuman’s Redmenu Ltd refers to the adulterer’s charter as the Media Centric version and the secret agent’s version as the Productivity Centric version.
In our cosy chat with Ghuman, he hinted that he’d wait for the Mobile World Congress next February  to come around before chatting to the industry’s shakers and movers about the app’s prospects.
Fortunately, GoMo News talked him into letting us leak the story so that potential industry partners could come forward first.
Quite frankly, if the Media Centric version had been already released, we know of two prominent males in our village whose marriages would still be intact.
Gyan Ghuman is still very much undecided as what to do next. So he’s going to MWC 2012 like everybody else.