Samba scores more angel investment

Rating: Ad-funded mobile broadband with 3UK

Samba Mobile which offers ad-funded broadband for laptops, netbooks and iPads has raised its second round of angel funding bringing its short range angel investment up to nearly £1 million. Investors in Samba Mobile include: – David Wheldon, ex global ad director of the Coca Cola Company and ex global brand director at Vodafone, plus Richard Brennan, one of the original founding executives of Orange.Launched back in July [2012], Samba enables users to select and watch video advertisements via their own Samba dashboard to earn mobile broadband credit on the 3UK mobile network.

Samba claims its ad-selector model drives deeper engagement with consumers.

In the four months since launch it has already hit over one million views per month, with users displaying much longer dwell times on branded videos and ads than other video ad formats.

Ben Atherton, CEO at Samba Mobile, commented, “It’s precisely because the consumer exercises a choice that we see superior engagement metrics.”

“This next round of investment will allow us Samba to further enhance the user experience by providing more content choice and social features, and enable deeper ad targeting for brands.”

David Evans is on holiday.

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