Samsung leverages Andry Birds brand for handset giveaway

Rating: Play special version of game to with Samsung Galaxy Note

Samsung seems very chuffed with itself that it has managed to put a deal together to create a special version of Rovio’s Angry Birds to coincide with the Xmas season. The company claims that it is the first time the Finnish game studio has ever allowed an Angry Birds-branded game and add-ons so a significant move for the brand. The good news for any games playing GoMo News readers is that the first three prizes involve winning a Samsung Galaxy Note Android handset. It’s a bit strange though because in order to participate in the game you actually have to visit the site using Google’s Chrome browser.

The pair also forgot to publicise what the URL is for this game, so you can find it at http://note.angrybirds.com/.

At the time of writing six out of the top ten players appeared to be from the USA while the overall leader appears to be from Denmark.

“To be able to launch a holiday experience inside the most popular mobile game n the world, is awesome!” claimed YH Lee, svp for global marketing with Samsung’s mobile communications business.

Samsung is obviously pumping up the Android 2.3 (Gingerbread) handset as an ideal platform on which to play mobile games.

“To all those Angry Birds fans out there – enjoy yourselves and check out the Galaxy Note for an even better mobile gaming experience,” Lee suggested.

“We wanted to thank our millions of fans by giving them some great Angry Birds experiences,” explained Peter Vesterbacka, CMO and Mighty Eagle with Rovio.

“Not only are they [the fans] receiving 25 new levels in our Advent game, but they’re also getting a chance to win [one of] the best Samsung products around.”

Although only the top three winners will receive Samsung Note handsets, an additional 50 people – selected completely at random – will also win prizes.

GoMo News suspects that the random prize winners will probably only receive a Angry Birds cuddly toy but it is worth playing just to see.

Significantly Rovio says that it is rapidly expanding its activities in broadcast media, merchandising, publishing and services. So we may well see more of Angry Birds in different guises any time soon.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
This article was published in Games, Mobile Ad&Mktg, Mobile Devices, Mobile applications, Samsung, android and tagged , , , , , , , , . Bookmark the permalink.

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