Rating: StartMeApp taking its algorithms global
In the early days of the Internet, many tech companies moved their HQ to the Silicon Valley inorder to gain credibility. Well, mobile advertising platform supplier, StartMeApp is considering moving its HQ to London (regarded by many as the advertising capital) in order to be taken more seriously. The company has its roots in South America but yearns to take its technology to the big global markets such as Russia and India as well as the Latin speaking countries in Europe such as Spain, Portugal and Italy. GoMobile News has been chatting with Matias Vernetti, global media director with StartMeApp, and he let slip the company is nearing its first round of funding.
Vernetti’s company has been profitable from Day One and to date has been funding its own growth into about 100 countries.
However, its strength has been in America and in Latin American markets in particular. This has meant that while the StartMeApp name is not familiar in Europe, for example, the company has been working with major brands.
Well-known names that StartMeApp has worked with include Audi, Adidas, Microsoft and Peugot. It has also worked with Tier One MNOs such as Telefonica and TIM.
The secret behind StartMeApp highly successful RTB (Real Time Bidding) system lies in its algorithms which have more in common with the world of commerce than advertising.
The company has the ability to set extremely precise parameters so that it can pull out of a particular bid as soon as a threshold has been crossed an move the entire deal somewhere else.
StartMeApp has also garnered useful knowledge from working in the Latin American markets where it has dealt in large volumes (in Brazil, for example) as well as handling different mobile OS and targetting featurephones not just smartphones.
GoMobile News has a strong feeling that StartMeApp is going places and at the next MWC, the company’s name will be familiar to more than just Americans.
