Rating: Heavily influenced by Austin playing host to SXSW
Germany’s Sponsormob has decided to drive its expansion outside of Europe by opening an office in Austin, Texas. The new office will serve the company’s current North American clients as well as focusing on expanding the company’s client base. Obviously, Austin is home to the major mobile focussed event – South by Southwest (SXSW). Sponsormob claims that Austin is an ideal location for the German-based company. Talya Shoup Burnett, PR Manager with Sponsormob, commented, “Austin is the obvious choice for us as a base in the USA. That Apple appears to be expanding its operations in Austin is proof that we have chosen a city with immense potential, so we are excited to have our base for US operations in the Texas capitol.”Sponsormob, which is a leading provider of mobile advertising in Europe, has grown from a staff of three in 2009 to twenty-five full-time employees today [March 2012].
Through offering advanced technologies such as Real-Time-Bidding (RTB) and Click-to-Call (C2C) on mobile has led to the success for this performance-based advertising company,.
Steady growth since the company’s founding has also given it an enviable foothold in the fast-growing US mobile advertising market.
According to COO ,Jet Patel, “The US mobile market was too large to ignore for a technology innovator like Sponsormob.”
He continued,”With the mobile market in the United States expected to exceed $2 billion by Q1 2013, opening a base in the USA made strategic sense for us.
Based on recent revenue trends in the USA and the worldwide mobile advertising market in general, Sponsormob expects to seriously grow its US-based team over the next 12months.