Value-exchange advertising company gains further momentum
thanks to mobile products, BrandEngage platform & international expansion
January 15, 2012. SponsorPay, a leading value-exchange advertising company, has announced that it more than doubled revenues in 2012 riding on 479 per cent growth in transactions on its platform. Key growth drivers for the company were BrandEngage and its mobile app advertising network, featuring video and engagement, as well as user acquisition campaigns for Fortune 500 brands and app developers.
“Value-exchange advertising is consistently increasing in its popularity thanks to its ability to drive meaningful engagement,” said Andreas Bodczek, CEO and co-founder of SponsorPay. “SponsorPay continues to champion this innovative model because of its ability to deliver outstanding results for our clients.”
In 2012, SponsorPay delivered hundreds of campaigns for premium brands including Samsung, Coca-Cola, Warner Brothers and Volkswagen, among others. On average, engagement campaigns run on the BrandEngage platform saw users spend 132 seconds with the brand. In some cases, conversion rates on social engagement were as high as 76 per cent and click-through to online retail pages frequently more than 30 per cent. These results exemplify the platform’s ability to enable advertisers to achieve a variety of goals, including driving earned media presence and boosting purchase intent.
“Gamification and value-exchange have become an increasingly important tactic for driving deep involvement with branded content, contributing to incremental lift in awareness and ultimately sales growth,” said Bradford Hutchins, Associate Director at Starcom, a subsidiary of Publicis Groupe and client of SponsorPay.
“BrandEngage is right in line with what agencies and brands are looking for to engage users,” echoed Justin Loresco, Marketing Strategist at iMedia Communications.
In particular, the company saw strong traction with mobile platforms – both among app developers aiming to acquire loyal users as well as brands looking for innovative ways to engage with consumers.
“Mobile became the dominant growth engine for SponsorPay last year,” said Janis Zech, CRO and co-founder of SponsorPay. “It’s still early – mobile ad spend will grow exponentially over the next few years, and our aim is to continue to outgrow the market significantly.”
The company fortified its publisher relationships among industry veterans such as Nexon and Alawar as well as top mobile developers including Creative Mobile, OutFit7 and GREE, among others.
“SponsorPay more than delivers on all their promises – they’re one of our best partners,” asserted Rok Zorko, co-founder at OutFit 7, one of the world’s largest mobile developers and creators of Talking Friends series of apps – including the smash hit Talking Tom Cat – that have seen more than 300 million downloads.
“We strive to deliver enhanced value for our clients which encourages us to constantly think creatively and leverage new developments in technology. We look forward to further innovation and growth in 2013, especially in mobile,” added Bodczek.
SponsorPay is a value-exchange advertising platform providing high-quality brand engagement for advertisers and driving user acquisition as well as content monetization for publishers.
Our innovative BrandEngageTM solution offers rich user-initiated experiences for premium brands including social video and engagement campaigns. Our platform also delivers industry-leading results on direct response campaigns for performance advertisers. Simultaneously, we enable publishers and developers of social, mobile and online games and apps to monetize non-paying customers as well as acquire loyal users in a cost-effective manner.
We work with thousands of partners, including leading publishers Zynga, Electronic Arts, Ubisoft, Outfit7 and Animoca, as well as renowned advertisers Coca-Cola, Samsung, Microsoft, McDonald’s and Volkswagen, across platforms such as Facebook, iOS and Android.
Investors include Team Europe, Hasso Plattner Ventures, Kite Ventures and Nokia Growth Partners. The company is headquartered in Berlin with offices in San Francisco, Los Angeles, New York, London, Paris, Istanbul and Tokyo.