Tag Archives: admob
Springboard launches mobile accelerator bootcamp 2012
Rating: Europe’s first mobile-only accelerator programme , so it says
London and Cambridge based accelerator programme, Springboard, has launched of Springboard Mobile. It claims this is Europe’s first accelerator bootcamp for mobile-only start-ups. Springboard Mobile is a 13 week programme in the UK and Silicon Valley that will support the ten best founders in any area of mobile technology. The winners will get over $150,000 of free services; seed capital and counselling over 100 leading mobile mentors. You can still participate in Springboard Mobile if your company is already funded or generating revenue. Which is handy. The list of angel investors even includes an Admob founder. Continue reading
Posted in Mobile Ad&Mktg
Tagged admob, Amobee, harry dewhirst, mobile entrepreneurs, mobile start-ups, russell buckley, Springboard Mobile
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Mobile Marketing is key to Coca Cola’s expansion plans
Rating: Levi Shapiro explains how in Jerusalem Post blog
Writing in a blog for the Jerusalem Post, Levi Shapiro, Professor in the Media Innovation Lab at IDC, explains how soft drinks giant – Coca-Cola, plans to double its revenues by 2020. Naturally, mobile marketing is going to be a core part of that strategy. The drinks company has realised, of course, that if it wants to achieve its goal, then growth has to come from emerging markets and mobile is the ideal media for reaching such potential customers. Besides targeting markets in the likes of China and Latin America, the global brand is also investigation how it can utilise technological advances such as Augmented Reality (AR) and Holographic 3D to achieve its plans. Continue reading
Posted in Featured, Mobile Ad&Mktg, Mobile Marketing, admob, augmented reality, google
Tagged admob, AR, augmented reality, coca-cola, google, Jerusalem Post, Levi Shapiro, tom daly
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AdMob allegedly steals location info, gets raided
Google hasn’t had the best of relationships with various world governments. It’s stand-up row with China last year was massive news all round the globe, and it has been in trouble with a lot of countries for supposedly stealing private information through roving Google Maps cars. Today sees this tension step up another notch, as police in South Korea yet again raided Google’s offices in the country… seemingly due to activity by Google’s global mobile advertising subsidiary, AdMob. Continue reading
Posted in Mobile Ad&Mktg, admob, mobile news
Tagged admob, advertising, google, location, mobile advertising, mobile location, police raid, privacy, south korea
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Mobile advertising and marketing top news: Medialets, TV and Windows Phone
Welcome to the Wednesday round-up of the top mobile marketing and advertising stories here on GoMo News! Medialets has a great deal going with Adobe; mobile advertising is set to overtake TV; iOS may have issues with recording ad-clicks; and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged admob, adobe, advertising, google, marin software, marketing, medialets, mobile, mobile advertising, Mobile Marketing, mobile text, rich media, SMS, windows phone
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Mobile Advertising Veteran Russell Buckley set to leave Google
Russell Buckley is one of the celebrities of the mobile industry. His blog MobHappy was one of the first social media blogs in the area and Russell’s reputation in mobile allowed him to lay claim to be the first member of AdMob. He then started up and ran AdMob EMEA. AdMob, now under the Google umbrella was the most successful mobile advertising start-up; period. It did what no one believed could be done and quickly carved a rich niche in the mobile ad space.
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Posted in Conferences, MWC, Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged admob, google, mobile, Mobile World Congress, russell buckley
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Amazing app stats emerge from virus threat research
Rating: Stuff here on developers Nos & in-app advertising
Whilst researching mobile anti-virus and security, GoMo News stumbled across the App Genome Project. Basically it is designed to map the anatomy of mobile applications. Its authors say otherwise, but really it only covers iOS and Android apps. The Project was created by Lookout Mobile Security in an effort to gain insight into how mobile apps access both personal and sensitive data in mobile devices. All the better to identify security threats in the wild, of course. A brilliant side-effect is that it provides stats on the app developer community and how in-app advertising is faring. Continue reading
Posted in App stores, Apple, Mobile applications, android
Tagged admob, android, App, China, Genome Project, iAd, iOS, itunes, Lookout Mobile Security, market, us
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Mobile advertising and marketing hot news: Admob, Augme and digital magazines
Here is today’s roundup of the hottest in mobile marketing and advertising stories, from GoMo News! AdMob has announced it’s 2010 figures; Borrell Associates advises digital advertisers to invest in mobile as soon as possible; and much more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged admob, adplayerz, advertising, augme, borrell associates, marketing, mobile, mobile advertising, Mobile Marketing, pixelmags
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Mobile advertising and marketing hot news: Admob, Angry Birds and Adenyo
Want to catch up quick on the latest mobile marketing and advertising news? Here’s the GoMo News round-up, with news from Google, Admob, Angry Birds, TMSway and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged adenyo, admob, advertising, angry birds, google, marketing, mobile, mobile advertising, Mobile Marketing, mopub, shortcodes
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Location, coupons, rich media and privacy: Russell Buckley talks mobile advertising
It’s the last Friday of the month, and here on GoMo News that would usually mean one of our Female Friday feature interviews… but this month, we’ve got something different. Mobile advertising veteran Russell Buckley talked to us about the present state of the industry, and what he thought would be the exciting developments for the near future. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, admob, google, mobile news
Tagged admob, advertising, coupons, female friday, google, location, marketing, mobile, mobile advertising, Mobile Marketing, rich media, russell buckley
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Mobile advertiser Madvertise conquers Germany, next the world
Back in January, GoMo News correspondent Steph Renda interviewed Madvertise Co-Founder and CEO Carsten Frien. At the time, the “German AdMob” was the first self-service marketplace for mobile display ads in German speaking countries, and was racking up over 60 million page impressions per month. And now it has publicising its successes of 2010, along with an expansion into the rest of Europe with a service called “katAPPult”. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged admob, advertising, display, katappult, madvertise, marketing, mobile advertising, Mobile Marketing
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Hottest mobile advertising and marketing news: Apple, AdMob and video
Here’s the round-up of the best mobile marketing and advertising stories from GoMo News! Both Apple and Google have reason to celebrate today, with new clients and big announcements galore; along with a new SMS-based advertising service being launched by a financial services provider. Continue reading
Posted in Apple, Mobile Ad&Mktg, Mobile Marketing, admob, android, mobile news
Tagged admob, advertising, Apple, google, iads, marketing, mobile, mobile advertising, Mobile Marketing, SMS, sonos
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