AdMob’s stats show keenest and most infrequent mobile app downloaders

Rating: Step forward iPod Touch and Palm owners

In January 2010, AdMob ran an opt-in survey of nearly 1,000 software consumers. The range of devices included the iPhone, iPod Touch, Android and Palm’s webOS. Each month on average iPod Touch users downloaded 12 apps while Palm webOS users only managed just under six apps.

madvertise the German AdMob

In the run-up to the M-Days GoMoNews had the pleasure to speak with „Madvertise Mobile Advertising GmbH“ from Berlin which was the first self-service market place for mobile banner advertisement in the German speaking countries. Madvertise has surpassed 60 million page impressions per month in recent months. Carsten Frien, Co-Founder and CEO of Madvertise, speaks on the 28th of January 2010 at the M-Days about „Mobile Performance Management“.

madvertise das deutsche AdMob

Carsten Frien, Mitgründer und CEO von madvertise, wird am 28.1. 2010 auf den M-Days zum Thema „Mobile Performance Marketing“ sprechen, unter Berücksichtigung der Schlagwörter „Mobile-In-Application-Advertising“, „effizientes Targeting“, sowie „Advertising Marktplatz“.Folgende Fragen vorab an Carsten:

Anti-competition and anti-privacy in mobile advertising: Google hits AdMob roadblocks

When Google announced it planned to buy out mobile advertiser AdMob for $750 million, a great chorus of voices rose in approval. “This validates the mobile advertising revenue model” said many observers. But GoMo News took a different approach, claiming this proved that Google was a cartel that required investigation. And with the events of the past few days, this is exactly what’s happening.

Google buys AdMob but what does it mean for mobile and the competition?

Google has a list of purchased conquests on its bedpost. The latest notch is called AdMob – the mobile advertising self-service platform actually making a little bit of money.

Google to Acquire AdMob

November 2009
Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.

Developing iPhone apps not so easy after all

Rating: Serious problems with App Store uploading
The lead developer for Stuck4Words (see our story here), Steven Dow, described his experience of trying to upload software to the Apple App Store as “like having a television not working and the way to fix it is to change a fuse in your toaster.” Perhaps things aren’t [...]

Greystripe taps up Tapjoy app ads ahoy

Make stuff? Make stuff with apps and stuff? Want money from that stuff and things? Well then this deal (the latest in the on-going mediation/ad network wars) between Greystripe and Tapjoy should help line the pockets of your combat trousers with bundles of fresh cash.  You might even be able to afford a few new [...]

AdMob adds search and upgrades campaign management interface

I thought I would share my AdMob Newsletter with you this morning. I tried to login as GoMo News -but I couldn’t and it was easier to create a new one. So I have just had a good look around it yikes.. AdMob looks a lot more professional than I can remember. I will set up a campaign for an iphone app and report back. The newsletter is below and I couldn’t find this new search yet, either.

New pop act turns to AdMob and the iPhone for advertising

Pop/dance duo Mini Viva are in a deal with MediaCom and AdMob to use the iPhone to push their single. “Left My Heart in Tokyo” is the groups debut single, and is being targeted at consumers between 13 and 24. AdMob will be running a “click to download” campaign across their iPhone and iPod Touch network.

AdMob has bought competitor Adwhirl amidst a tale of schoolyard shenanigans

What does AdWhirl know about developers and mobile sites that AdMob doesn’t? It seems that it must know something as in a weird twist to the tale; AdMob has bought the very rival (only weeks ago) it was “banning” from its operations.

Holy Cow Batman! AdMob set to serve its 100 billionth mobile advertisement

We just got this from AdMob and how much we hate self-promotion like this we can’t help but show some appreciation and admiration. Well done Admob!
AdMob, the world’s largest mobile advertising platform is set to serve its 100 billionth mobile advertisement in the next couple of days.
Since June 2008, monthly ad requests across the network [...]

More Spin from AdMob with House Ads for mobile developers?

AdMob has launched a new House Ads service.

Poll updates – you sleep with your phone, have a dot mobi and love Adfonic?

Yesterday we decided to have a bit of Poll fun. We asked if you sleep with your phone, what mobile domain you have and which mobile ad network you use.

Indian Mobile Advertising Company MKhoj rebrands to InMobi and starts fighting for European market share

Europe is a vital, exciting and high-value market for mobile advertising. Over the past year AdMob has strengthened its presence in the UK; BuzzCity has set up in Paris; Adfonic has launched in the UK. On top of that 3rd Screen, Nokia Ads and Yahoo are all strategically placed in London, Berlin or Hamburg to capture Europe.

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