Mobile analytics show Blackberry and KFC looking good

Both Bango and BuzzCity released mobile metrics with a brand slant today. BuzzCity took a look at which brands are the most recognisable and the most popular amongst mobile Internet users, and Bango has revealed that Blackberry is seeing a huge amount of mobile browsing.

Bango brings its carrier-grade mobile billing and analytics to brands

Mobile billing and analytics company Bango today launched “Bango Enterprise”. Bango has been providing billing and analytics to operators and mobile merchants for years. The new service is essentially a tailored version of their product, aimed at getting the largest brands onto Bango.

@Mobile 2.0 Bango’s Lee Davis on Identity and WiFi plus drinks in teh bar with CEO Bango Ray Anderson on mobile analytics

Bango gave a presentation at Mobile 2.0 which focused on analytics. The two key themes expressed were Identity and the upsurge of traffic via Wi-Fi.
The identity issue is basic profiling where anyone that comes from an operator is given a unique Bango identity. If someone is not from an operator they are given an [...]

Mobile Advertising Conference: how can off-portal mobile sites make good revenue from advertising?

At the Mobile Advertising & Marketing Awards conference Ray Anderson, CEO of Bango, explored the revenue streams that are made possible through off-portal mobile Web surfing. What is off-portal? It means that a brand, merchant or service provider wants to communicate directly with the consumer without anything (like those pesky operators) getting in the way. [...]

Bango announces new version of it’s mobile analytics service with cross-network user-tracking

Bango Analytics v4, the most recent release of Bangos mobile analytics service, has a good few updates to the service.  Mostly the kinds of thing you would expect an analytics service to update: granularity, speed of updates and filtering. However it has made one very interesting addition to the service, which is the ability to [...]

To reach the mobile mass market, look beyond iPhone says Bango

Mobile analytics company Bango today declared that for mobile browsing and purchasing, the iPhone isn’t even in the top 20 most used handsets. The Bango Top 20 handset list, compiled in February, puts the iPhone in 24th position on the list.
The list was compiled from data from Bango Analytics and Bango Payment. Bango Analytics gathered [...]

Bango says mobile subscriptions are growing fast

Rating: WAP is socking it to PRS for once
A nice e-flyer (electronic flyer) landed in my mailbox today from Bango. It was proclaiming how mobile subscriptions through WAP are outpacing PRS (Premium Rate SMS).Not sure where Bango’s Martin Harris is getting his figures from but he does offer four compelling reasons to get into mobile [...]

Bango Analytics for PC’s Three Questions with Sarah Keefe VP Marketing Bango

I got this press release from Bango and I thought it was interesting as it seems to be a move from mobile to online. 
What is the story?

Bango Analytics for PCs is available as part of an Early Access Program at www.bango.com/eap.   The webmaster puts a line of code into the home page of the PC [...]

Flurry cross platform Mobile Analytics

So, I was told to check out Flurry Analytics. I had never heard of Flurry before so I took a good look around the website and the services. Flurry Analytics is a cross-platform analytics service for developers that they can place (for free) into mobile applications.

I did some more digging and apparently the technology behind [...]

Bango publishes mobile advertising white paper

Rating: Quotes mBlox who just got fined £50,000
Sending GoMo News a white paper on Mobile advertising for Newbies, is like sending coal to Newcastle. But given it was written for our good friends, Bango, it definitely merits some attention here.

The topics covered are all laudable. These include: - how to set up mobile marketing campaigns;
monitoring [...]

Mobile Web Europe: Huge Thank-you to MCN and Bango

So, I have to say a huge thanks to by new FABULOUS best friends in the mobile space…. Anil Malhotra (Bango) and Phyllis Reuther from MCN for giving visibilty mobile and ME (visibility mobile hat on) a plug during the panel today a Mobile Web Europe. It was related to Mobile SEO and I was called [...]

Decktrade hits up Bango Analytics

The mobile advertising network Decktrade which is owned my Millennial Media will be integrating Bango’s analytics.

From the Press Release
“This integration further solidifies our commitment to providing our clients and partners the best mobile measurement and analysis services. We are excited to add Bango Analytics to our growing list of third-party reporting and analytics partners,” [...]

Can this be true? Bango first to offer both Site and Campaign mobile analytics

NO WAY? Bango offers site campaign mobile analytics
Now I read this press release and I didn’t believe it. As you know I have been in mobile for a long time and the problem is the cookies. It is easy to monitor mobile analytics –but not for individual or unique users.

The implications of being able to [...]

Adultmoda claims to be only adult mobile ad network

Rating: It’s not just smut it is gambling and gaming, too
A fairly innocuous Press release which has passed across my desk carried information about a service I didn’t even know existed – Adultmoda. It’s a service specifically aimed at serving up mobile ads for adult services.

The service isn’t just for companies pushing smut, it is [...]

Chat with Andy Bovingdon Top Mobile Marketing Man Bango

Now, I have been accused of giving Bango a hard time. Perhaps it’s more about me having one of the worst interviews of my life with Bango about two years ago? Or perhaps it’s because one of the VPs of Bango didn’t accept my Linkedin invitation (you know who you are!).
No really. I had put [...]

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