Tag Archives: Berg Insight
Mobile location-based advertising will be worth € 6.5 billion in 2017
Press release
April 10th 2013: According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from €526 million in 2012 at a compound annual growth rate (CAGR) of 65 per cent to €6.5 billion in 2017. This will then correspond to 32.8 per cent of all mobile advertising and marketing. Continue reading
Posted in Mobile Stats, mobile location
Tagged Berg Insight, Rickard Andersson, Weve
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Guest Post: The London Olympics showcase for mobile money
James Richards, vp for mobile at Intelligent Environments looks at how the Games could highlight the use of NFC payments
Love or the loathe the idea of the Olympics coming to England’s capital city in less than one month [July 2012], one cannot deny that once the medals have been awarded and the athletes have packed up, the legacy left by the world’s greatest sporting event will be felt by millions in the UK for years to come. It must not go unnoticed that there will be technological benefits to the city too, especially through the use of mobile payments technology. The London Olympics has long been touted as the perfect platform to accelerate the roll-out and adoption of mobile banking and mobile payments across the UK. More than 3,000 NFC terminals will be installed across Olympic venues, suggesting that the sporting event will provide a strong showcase for the versatility of mobile payments as we move into Q5-Q4 2012. Continue reading
Posted in NFC, mobile payments
Tagged Berg Insight, intelligent environments, mobinetic, NFC, Olympics, yougov
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Shipments of NFC-ready POS terminals doubled to 2.5 million in 2011
Press release
June 6th 2012. According to a new research report from Berg Insight, the market for NFC-ready POS terminals grew fiercely in 2011 with annual shipments doubling to an estimated 2.5 million units worldwide. The rapid growth was driven by a transition in the NFC-payments ecosystem from performing trials to accelerating the roll-out of NFC-ready payment [...]
Berg launches insight into retail M2M market
Rating: Sector set to grow by 21.6 per cent
A new market report entitled, ‘Retail Applications and Wireless M2M – 2nd Edition‘, has just been released by Berg Insight. The retail industry is a particularly important vertical for the mobile industry and the M2M (machine-to-machine) sector especially. This report aims to provide readers with all the business intelligence they will need including five-year industry forecasts; expert commentary and real-life case studies. One of the key questions that report hopes to answer is what is the potential market size for wireless M2M communication in the retail industry? Continue reading
Posted in M2M, Mobile Report, Mobile Stats, retail
Tagged ATMs, Berg Insight, fare collection devices, m2m, parking meters, POS terminals, retail, vending machines
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28.3 % of mobile ad spend will be from location-based ads says Berg Insight
Rating: The LBA value chain is still forming
A new report from market watchers, Berg Insight, entitled ‘Location-Based Advertising and Marketing’ (see here) estimates that location-based advertising (LBA) will account for 28.3 per cent of mobile ad spend in 2016. That corresponds to a compound annual growth rate of 90.9 per cent, so the real-time LBA market should be worth €4.9 billion in 2016. The company reckons that in 2011 the total global value of the real-time mobile LBA market was €192 million, representing 5.0 per cent of the total mobile ad spend. Asia-Pacific is estimated to be the largest LBA market in 2016, followed by Europe and North America. Continue reading
Posted in Apple, Featured, Mobile Ad&Mktg, Mobile Stats, google, mobile location, nokia
Tagged at&t, Berg Insight, COUPIES, GeoAd, LBS, LEMON Mobile, location based advertising, Loopt, madvertise, millennial media, nexage, o2, placecast, poynt, Proximus Mobility, Qwikker, qype, scanbuy, SFR, shopkick, TeleNav and Waze, Telmap, where, xad, yowza
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China to overtake USA in M2M connexions
Rating: Berg Insight says M2M connexions reached 108 million in 2011
New research report from the leading Swedish analyst firm, Berg Insight, indicates that the global number of mobile network connexions used for wireless machine-to-machine (M2M) communication has increased cent in 2011 by 37 per to reach 108 million. The report says that Asia-Pacific was the strongest regional market. It reached 34.5 million connexions at the year-end and recorded a year-on-year growth rate of 64 per cent and. Both North America and Europe grew by around 27 per cent each to 32.3 million and 29.3 million connexions respectively. Continue reading
Posted in China, M2M, Mobile Report, Mobile Stats
Tagged analyst, Berg Insight, China, m2m, Tobias Ryberg
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Latest Mobile Advertising and Marketing report from Berg
Rating: By 2016, mobile ads will account for 3.8 per cent of the total global ad spend
A report which seeks to analyse the rise of mobile advertising on the global market – 5th Edition – from Berg Insight has just been released. Written by Rickard Andersson, the report provides 160 pages of business intelligence plus five-year industry forecasts. Also included are real-life case studies which readers can you to base their business decisions. The report points out that there are something like six billion active mobile subscribers worldwide, a number which dwarfs the circa two billion Internet users. These numbers underpin the vast potential of the mobile channel for advertising and marketing. Mobile has become critical for brands seeking to engage in communication with present and potential customers. Continue reading
Posted in Mobile Ad&Mktg, Mobile Report, Mobile Stats
Tagged Berg Insight, marketing, mobile advertising, report, stats
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Location based revenues will double by 2016
Rating: Latest report from Berg Insight
Mobile location based service (LBS) revenues in Europe are forecast to grow from €205 million in 2010 to reach € 435 million in 2016, according to a new report published by Berg Insight. The company estimates that 20 per cent of all mobile subscribers in Europe already use some kind of location-enhanced application on a regular basis. Local search, social networking and navigation services are the top application categories in terms of number of users. The social networking category is forecast to experience the highest growth in the coming years. Continue reading
Posted in Mobile Stats, mobile location
Tagged André Malm, Berg Insight, LBS, Location Based Services
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Europe leads with mobile broadband connexions
Rating: Apparently they’re LTE and HSPA already says Berg
Recent research from Berg Insight claims that mobile broadband subscribers (or HSPA/LTE connected PCs as it claims) accounted for 17.3 per cent of all broadband connections in Europe by Q1 2010. Given that there are virtually no LTE terminals out there at present and HSPA is still not the majority this is a pretty intriguing figure. Continue reading
Posted in Linux, Mobile Broadband, Mobile applications
Tagged Berg Insight, HSPA, Huawei, Linux, LTE, mac, meego, Windows, ZTE
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Berg Insight’s figures on mobile banking reviewed
Rating: Never mind mobile banking what about the ‘unbanked’?
Amongst the innumerable analyst opinions that the purchase of Palm by HP was the best thing since sliced bread, a piece of research from Berg Insight on mobile banking appears to have been overlooked. Continue reading
