Tag Archives: Christmas
Tesco Mobile hits record-breaking sales over Christmas
Tesco Mobile seems very happy with itself – over Christmas, it hit 2.5 million subscribers. Tens of thousands of devices were activated on Christmas Day alone. Continue reading
Social mobile gaming sees massive Christmas surge
Apparently the best way to avoid awkward family dinners and bad TV reruns on Christmas are to do some gaming on your phone. And emerging figures really support that idea. Today, mobile social gaming company Scoreloop reports a huge leap in games played on Christmas Day. Continue reading
Mobile Point of Sale: Retail’s Wave of the Future
Today’s shoppers are tech savvy, and they increasingly expect the businesses they interact with to be as well. Inside the four walls, retailers are struggling to keep up with a consumer base that is dramatically outpacing them in the adoption of new mobile technologies. As smartphones and iPads continue to skyrocket in popularity, retailers are empowered to provide shoppers with on-demand product and store information wherever they are – including in the store.
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Mobile Ad Measurement: Shady Past, Rosy Future
How do you know if a mobile campaign had the expected result? Today, both publishers and advertisers are often left guessing. Unfortunately, the unique attributes of mobile devices and mobile networks have significantly impacted reporting accuracy and detail. We’ve seen cases where unrecognized robots generated half of the impressions and others where incompatible trackers don’t count half the impressions. The discrepancies between various measurement servers have been large and are caused by all sorts of issues. In short, the recent history of mobile measurement has been shady. Continue reading
Mobile commerce: Meeting the consumer halfway?
As 2010 – a year of booms, busts, mergers and consolidation – finally comes to a close, the mobile industry is already looking ahead to the potential opportunities for 2011. One trend that gathered momentum in 2010 and which looks to be further building support for next year is mobile commerce. For too long the mobile retail sector stayed virtually at a standstill. However, in the latter half of the year, and most notably in the run up to Christmas, mobile commerce began to take centre stage. Continue reading
A look into Mobile Gaming in 2011 from PapayaMobile
The year that saw Android devices come in to their own is quickly drawing to a close. At PapayaMobile we’ve been at the center of Android gaming throughout 2010 and we’d like to share with you our own predictions for what to expect in the coming year ahead. Continue reading
Post Net Neutrality: mobile and the real debate
The debate on net neutrality is rapidly shifting from the scholastic to the practical, as industry and regulators recognise the increasing importance of clarity. World Wide Web founder Tim Berners-Lee and the BBC’s Head of Future Media and Technology Erik Huggers both express strong views on net neutrality which align with those of FCC Commissioner Michael Copps. They believe that abandoning equality of access in any way risks innovation, freedom to share information and ultimately choice. Continue reading
10 things you need to know about Mo-cial Marketing – part two
Many people think of mobile marketing as a 160 character version of email. Wrong! The very nature of mobile marketing offers retailers the opportunity to reach people at key decision making moments of the day. Imagine evoking the smell of Arabian coffee on a customer’s mobile as they walk to work, and being able to offer them an incentive to stop by your coffee shop.
10 things you need to know about Mo-cial Marketing – part one
Ask many retailers if they have embraced mobile marketing and social networking and they might respond that they have. Ask them how and they might tell you that they send text messages to their customers occasionally; maybe they have an iPhone app; they probably have a Facebook page, or perhaps even a Twitter account. So does this mean retailers have really embraced these new and exciting marketing opportunities in the truly multi-channel world in which we all now operate, or have retailers merely taken some rather tentative steps forward into this brave new world and applied the old ways of thinking to this new marketing paradigm? Continue reading
Stay in touch over Christmas with the GoMo News iPhone application
Here at GoMo News, we know a little something about our core demographic. Most of our readers keep updated with our leading news on mobile advertising, barcodes, payments and more while they’re in work. But while you’re away from the office over Christmas, you can keep in touch with us on the GoMo News iPhone application. Continue reading
Have a Merry Mobile Christmas, from GoMo News
Putting up the Christmas tree here at GoMo News Towers always makes us nostalgic. We think about all the support our friends have given us during the year – interviews granted, sponsorships agreed, scoops awarded, invitations secured. So, what are we most thankful for in 2010? Continue reading
What mobile apps would Santa use?
‘Twas a few nights before Christmas and GetJar did ponder: ‘If Santa had a mobile, what apps would he need to help deliver St Nick’s festive cheer, on his busiest day of the year?’ In this day and age, it’s fair to presume that the modern-day Santa is a dab-hand when it comes to technology – including mobile phones. GetJar, the world’s largest open app store is helping Santa kit out his mobile with top apps to help make his annual Christmas tour that bit easier. Continue reading
