Understanding Cost Per Engaged User CPEU and its impact on mobile advertising

Research from MillennialMedia mirrors many existing trends. For example, The Apple iPhone leads in mobile advertising take up or click through and similar smart devices follow.

3 UK signs Yahoo! as portal advertising partner and we ponder on the CPC, CPM and CPA

3 UK is opening up banner space on its portal and Yahoo! is the selling the inventory.

 
The Yahoo! sold adverts will be seen by visitors to Planet 3, which reaches a group of customers who have already demonstrated interest in mobile internet services.  For example, 3 UK’s ad-funded music video service offers subscribers free music [...]

Is Admob getting better?

This morning, I decided to check my AdMob account for the first time in a few months. I put USD 50 on it about 3 months ago and set up some ultralow PPC campaigns primarily with AdMob hosted landing pages where the bids start from as little as USD 0.10.

I was surprised to see that [...]

Mobile Advertising Click Through Rates of 5%, 12%, 25% and 29%?

I am not the only one who finds the recent high profile comments about Click through Rates hard to swallow.
It started with Vodafone’s Ray de Silva quoting 25% at Mobile Advertising and Marketing Forum in London in January.
Then, at the MoMo Peer Awards Blyk’s CEO quoted 29%. Both Vodafone and Blyk have not shown any [...]

Price slashing for mobile advertising evident in the UK already

There was some shop floor gossip last week at MWC that Yahoo! was killing everyone’s business model by bundling mobile with online campaigns in a bid to drive up inventory levels and get traction.

Yahoo! is unquestionably the display ad leader in the UK market at the moment and its onslaught on mobile by using “low [...]

MWC: On the floor with Yahoo! Europe talking mobile advertising

I had a fantastic demo of mobile advertising from Yahoo! on the floor at Mobile World Congress. I went through the whole display objectives and they just jumped straight into PPC campaigns and Yahoo!’s view of mobile advertising. Well in short, Yahoo! is doing some very groovy things in mobile advertising and display ads. Unlike competitors [...]

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