The present and future of mobile advertising - according to the carriers

The panel I was most interested in attending at MMF was the carrier panel. At conferences you usually get a few network representatives attending, but rarely more than one or two on stage at any one time. But this was a panel entirely constructed from networks! Verizon, Cricket, Sprint and AT&T took the stage and told us what they think about the current play of mobile advertising, and what they’re planning for the future.

Yahoo! Mobile Cricket services for the Ashes and new Yahoo Mobile BETA site

Yahoo has announced the availability of Ashes mobile content for the upcoming tour. With scores, news and updates easily searchable via Yahoo! oneSearch, it is a must-have for cricket fans ahead of the Ashes. Wicket by wicket, run by run, Yahoo! Mobile will allow the Barmy Army and casual watchers alike to stay up-to-date with the latest tour news.

Mkhoj shouts SIX with Cricket themed mobile advertising services and Reebok

Interesting case study from Indian based mobile advertising company Mkhoj. Basically, a campaign was created and run for Reebok during the Cricket 20 Twenty series.

Indian Premier League sees unprecedented mobile gaming tie-ins

The Indian Premier League (IPL) is a massive cricket tournament, based around a shortened version of the game called Twenty20. The most watched Twenty20 league in the world, the IPL has seen a huge surge of mobile gaming and mobile Internet tie-ins.

Both exchange4media and business standard have pointed out how many brands and producers are [...]

Cricket launches Motorola mobile device on unlimited data plan

Cricket Communications has announced that the Motorola Hint QA30 is now available to it’s customers. A non-touchscreen, non-smartphone from Motorola, the Hint is nevertheless capable of performing the same functions as most OS-based smartphones.

The Hint has a full QWERTY keypad, a large color display, 2MP camera with video recording, an MP3 player, Bluetooth, 3G access, [...]

Cricket MVNO releases Samsung SCH-R211 device on unlimited payplans

Cricket Communications and Samsung Mobile today announced that the Samsung SCH-r211 is now available to Cricket customers. The MVNO specialises in unlimited monthly plans for text, talk and mobile web access.
The r211 can be used in all Cricket markets, starting from $30 per month.
From the release:
“The r211 is an extremely attractive and durable device for [...]

mKhoj mobile campaign of the month: Cricket Nirvana ramps up site traffic

Cricket Nirvana is an on-line international cricket news aggregator, and it recently launched it’s own mobile internet site. The bulk of cricket fans live in India and parts of Asia Pacific, areas where the majority of Internet use is done via mobile devices. Cricket Nirvana has been pushing to popularise it’s mobile site amongst this [...]

Cricket Wireless New Mobile Music Service

Cricket Wireless has teamed up with LiveWire Mobile for a new download songs to phones or PC service.

How much?
The service is billed on a pay per download basis USD 1.99 per track and 3 tracks is USD 5. Some songs are USD 0.99 and two copies of the song for phone and PC is USD 2.25.
Promotion
To [...]

Vyke Launches Consumer Expat Marketing Campaign

Cricket legend Sourav Ganguly appointed as brand ambassador
London, 20th August 2008, Vyke Communications (www.vyke.com) the mobile Voice over Internet Protocol (VoIP) service provider, today announces the launch of its consumer marketing programme targeting the Asian expat communities.

According to a recent national survey conducted by Vyke, expats spend more money on their mobile phones than they [...]

Yahoo! oneSearch Asia with MTNL India, CSL HongKong, Smart Phillipines, Sun Philippines, Vibo Taiwan and ad deals with Idea India and Maxis Malaysia

Yahoo! (NASDAQ:YHOO) today announced several new mobile initiatives for the Asia Pacific region, including five new Yahoo! oneSearch partnerships with leading mobile operators including Mahanagar Telephon Nigam Limited (MTNL, India), Hong Kong CSL Limited (CSL), Smart Communications Inc. (Smart, Philippines), Digital Mobile Phlis, Inc. (SUN Cellular, Philippines) and Vibo Telecom Inc. (Vibo, Taiwan), as well [...]

Mobile News for Leaders