E-Plus says 56% of consumers enjoy mobile advertising

Interesting overview of the mobile web and services from E-Plus

HTC Hero first Android device comes to E-Plus, BASE and vybemobile in Germany

From August 1 2009, the first Android OS device the HTC Hero will hit E-Plus, BASE stores and vybemobile online shop in Germany.

E-Plus Germany 18.2 million customers

I remember when Germany mobile operator E-Plus was struggling to get over the 10 million mark and now it has 18.2 million customers. I have to say that this is a huge achievement and all down to the segmented discounting strategy.

VIVA Mobile re-launch in Germany with 6 cents per SMS and the Nokia 5520 XpressMusic

From today VIVA Mobile has re-launched itself with a new funky website and new tariffs.

E-Plus becomes a mobile advertising network via Gettings

After writing about the new Alcatel-Lucent service on E-Plus Gettings.de, I was contacted by Alcatel-Lucent and pointed to some press releases from E-Plus on the issue. I think they thought I was sceptical and the information on E-Plus portal might resolve some of my inhibitions. I am not sure why I missed them before as I am on the E-Plus mailing list. But I took another look, and what they had to say was very very interesting.

Pure genius or pure confusion Alcatel-Lucents mobile advertising service on the E-Plus network

Alcatel-Lucent has announced that German mobile operator E-Plus is now using the new Advertising Selection Server for mobile advertising.

E-Plus Germany offers new mobile visual search and mobile barcode services – beta2go

E-Plus has launched a new service called beta2go. It is a visual mobile search product allowing users to take pictures of products and get information on the products.

There is also a mobile scanner element that offers prices, tests and ecological information on the service.  The service is not exclusive and available online but free for [...]

Gigafone announces service launch in Germany partnering with E- Plus

London, 13th February 2009: Gigafone, the leading mobile services group, today announced that it is introducing a unique new mobile advertising service in partnership with E-Plus Group, Germany’s third largest mobile operator.

The service is branded “GIGAFONE” and based on the Gigafone Ringmate service, already successfully launched in Russia and Asia. The GIGAFONE service will be [...]

E-Plus slaughters flatrate market in Germany with a EUR 1 per month mobile Internet offer

E-Plus prides itself on being the most affordable operator in Germany and the strategy is a winning. In February the operators has a number of mobile Internet special offers – the most impressive being a Top3-Flat for the Internet for only EUR 1 per month.

Others include: new laptop Internet Flatrates and a total revamp of [...]

AirBerlin teams with E-Plus for travel&talk tariff

The German Airline AirBerlin has partnered with E-Plus to offer a 25 cent per minute EU- Abroad tariff.

What is it?
Basically it costs EUR 0.25 to call home from any EU country. The standard “home” rate is EUR 0.10. So basically the AirBerlin tariff has two rates one for abroad and one for home –both very [...]

E-Plus puts it hands on it and makes a promise

Hand drauf! That is a German saying and I though it meant hand on it. But my neighbour says it’s like hand on your heart or something or I promise.

So, third German mobile operator E-Plus is making some HUGE promises today.
What?
Yep – it is promising one price in all networks, the best prices for Families [...]

BASE GOLD new tariff for total communication

The German mobile provider BASE (daughter of E-Plus) has launched the EURO 150 per month tariff.

WHAT!
Yes. It is called BASE GOLD – it will be launched in August 1.
It offers:
All inclusive no questions asked services… nearly.
Like what?
100% free calls in Germany
1000 minutes to use in the whole of Europe.
3000 SMS for use in Germany
Unlimited Surfing [...]

E-Plus Automatic Loyalty Bonus

E-Plus Germany automatically loyalty bonus for contract users
Another day another mobile operator loyalty bonus. But this one actually sounds quite good.

E-Plus, guru mobile innovator for tariffs has not pulled out all the stops but a couple - with this new automatic 10% discount on monthly fees after the consumer has been with E-Plus for one [...]

E-Plus summer offer Time & More All in Web Red Card

Germany mobile operaotr E-Plus is running a few special tariff offers for the whole of June.

What do you get?
If you buy an E-Plus Time & More All in tariff you get 50% extra bonus and free monthly or basis price for three months.
This goes for Tariffs 100, 200 and 1000 – All in Einheiten (All [...]

Volkswagen Mobile Services with E-Plus in Germany

Only in the Germany – the land of the cars. Mobile operator E-Plus has created a special mobile phone service with Volkswagen.

What is it?
Basically it’s a tariff called V10 – 10 cents per minute in all networks.
With a special Surf& Mail flatrate with 50 inclusive SMS messages.
How do you get it?
You can get it under [...]

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