Tag Archives: ECT Telecoms

ECT advocates carrier announce as RBT solution

Rating: Daft idea or practical answer

It’s becoming increasingly obvious that ring back tones (RBTs) aren’t taking off in Western Europe and North America as many had expected. One of the obvious reasons is that the general public don’t understand them. In a recent posting on the ECT Telecoms ringback blog here, Victor del Razo tries to come up with some answers. He suggests that ‘carrier greeting’ or ‘carrier announce’ might be one solution. One facility that his company can provide to mobile network operators, of course. But is this a practical solution or will it just make it even more confusing for the average consumer? Continue reading

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