Conference aims at monetising mobile

Rating:  Struggling against free apps and a nascent advertising ecosystem?
The title is enticing -  Monetising Mobile: How To Make Apps Pay Their Way. It’s a subject close to all our hearts and it’s a new conference being put together as we speak by the publication, Mobile Entertainment (ME) for May 2010.
The folks at ME [...]

MEF claims credit for 2009’s trends

Rating: Some of its 2010 predictions are a tad obscure
Inevitably at this time of year, predictions for 2010 are two a penny. But the Mobile Entertainment Forum (MEF) takes the genre one step further. Not content with saying what will happen next,  it claims the glory for 2009’s triumphs.
Apparently for 2009, the MEF predicted that, [...]

AP creates two mobile sites for “wacky” news on Virgin Mobile USA

Rating: Youth-oriented celebrity and quirky news
In a clear effort to access the large, mobile-owning youth market, Associated Press are launching two mobile sites just for them. Dedicated to reporting on celebrity gossip and quirky news, the sites are available over the VirginXL deck.
Both sites will be ad supported. The AP Entertainment will cover movies, film [...]

The ‘service enabler’ role holds the greatest revenue potential for operators in the mobile entertainment market, says Analysys Mason

The ‘service enabler’ role holds the greatest revenue potential for operators in the mobile entertainment market, says Analysys Mason

LONDON, UK,  03 June 2008 – In the mobile media and entertainment (MME) market, the ‘service enabler’ role appears to hold greater revenue potential for mobile network operators than the role of on-portal content service provider, according [...]

Service providers are mobile’s piggies-in-the-middle

Rating: All the liability for the least revenue

The service providers are stuck in the middle, getting all the stick and not much of the profit is the message I came away with after chatting with  Sally Weatherall, a spokesperson for AIM (Association for Interactive Media and Entertainment), the industry trade body.
Those getting off lightly include the [...]

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