Tag Archives: foursquare
Nokia’s latest WP8 handset – Lumia 925 gets cautious welcome
925 first with Amber software to differentiate the Nokia’s WP8 line
Following last week’s [May 10th 2013] of the Nokia Lumia 928 exclusive for Verizon Wireless in the USA, Nokia has introduced its international model – the Lumia 925. Verizon’s co-owner, Vodafone, interestingly offers an exclusive 32 GB version for its subscribers. GoMo News highlights the introduction of a software release cycle from Nokia. The first of these, Amber, ships with the 925. The releases are about new functionality, not developer APIs. Rather than going heavy on the bundled software, Nokia’s ads will focus on the smartphone’s camera. Continue reading
Video ad friendly Overblog platform launches into UK
Rating: Gives bloggers the chance to monetise their content
Claiming to be the Number One blogging platform in Europe, Overblog, has now launch of its new platform into the UK. The idea behind Overblog is that it brings together the fragmented social postings of bloggers into a single live stream. Significantly, there are many aspects of Overblog that are entirely mobile friendly. For example, Overblog supports live video streaming from your mobile phone. The major incentive for bloggers to migrate to the Overblog platform, however, seems to be the chance to monetise their content. This facility has been made pssible by a merger between Overblog and Ebuzzing – a leader in social video advertising back in 2010. Continue reading
USA’s National CineMedia upgrades its CinemaSync
Rating: Sadly it appears to only be available in the USA
National CineMedia (NCM) has recently upgraded its CinemaSync mobile technology. The company also plans to syndicate CinemaSync to other film and entertainment apps, allowing more film goers to interact with the cinema experience in a whole new way. NCM’s ‘Film Night Out with CinemaSync’ app is available for both Android and iOS but sadly appears restricted to the US market so GoMobile News couldn’t test it. To date the app appears to have had over 1.2 million downloads. The app is designed to bring the entire cinema experience to life via smartphones. Continue reading
Why 2012 is the year for location based marketing
Grab local customers with social check-in apps!
I didn’t fully understand what LBS(Location Based Service) is when I studied GIS(Geographic Information Service) at my college back in 2002. If I knew how much it would affect in our lives, I might not have changed my major. Approximately a decate later, now, LBS is ubiquitous especially in our smartphone. Mobile marketers [...]
Checking in goes mainstream?
Noticed those check in status updates and tweets clogging up your news feeds on Facebook and Twitter lately?
Kinetic, a branding and communications agency from the WPP group, believes check ins are soon to become a mass form of communication and claims half of UK consumers use, or are aware of, location-based social media. Continue reading
Check in for chocolate: Nokia makes Foursquare more rewarding
Rating: Checking in on Foursquare finally pays off
In celebration of Social Media Week 2011, Nokia has created the ‘Nokia Gift Machine’ to make Foursquare check ins more rewarding. The machine is currently installed at Social Media Week in Glasgow (#smwgla) from 19th – 23rd September.
Continue reading
Mobile advertising and marketing top news: CTIA, FourSquare and Apple
Welcome to the Friday round-up of the best in mobile marketing and advertising stories, here on GoMo News! FourSquare is looking at NFC for retailers; Apple’s iAd gets a browbeating; and much more… Continue reading
Hot mobile advertising and marketing news: Symbian, Microsoft and location
Here’s the round-up of the hottest news from mobile marketing and advertising, on GoMo News. Microsoft has found its own partners giving preference to Google on mobile; Symbian users are the latest bunch to wear the “highest CTR” crown; and more… Continue reading
Bizarre findings from Myxer’s location based survey
Rating: 77% check into LB networks from home
Some very puzzling stats have emerged from a survey carried out by mobile content aggregator, Myxer. Over 1,500 Myxer users in the USA, took part in a poll concerning location based social network. The report found that 77 per cent of respondents said they check into their location based network at home, more often than checking in from other venues. It also found that two of the more ‘hyped’ services – Foursquare and Gowalla – only captured 8 per cent of the votes. By contrast, Booyah’s MyTown claimed 56 per cent of those polled. Continue reading
Foursquare beats Gowalla and Brightkite in mobile check-in Battle
uTest is massive software testing marketplace, with more than 25,000 testers worldwide. For 10 days in May, 300 of these testers in nearly 40 countries ran tests on the “big three” of mobile check-in services: Foursquare, Gowalla and Brightkite. The results are in. Continue reading
FoursquareX Brings Location Sharing to Mac OS X using Skyhook’s Built-in Wi-Fi Location System
New Core Location technology in Snow Leopard brings cool new mobile apps to the Mac
BOSTON, MA- January 26, 2010- Today, FoursquareX announced that it is utilizing the new location feature built into Snow Leopard, the newest version of Mac OS X, to allow for check-ins to the popular Foursquare application via your desktop, eliminating the [...]
Beyond flirting, adding business necessity to the mobile location business model

I, like many have been watching Foursquare. I had been interested from a distance and then the buzz and excitement about the company at MoMo London on Mobile Location in October made me sit up and take a deeper look. Continue reading
MoMo London Mobile Location Services Panel highlights : Show me the money

Stuart Dredge – Editor
Kate imbach – Skyhook Wireless
Jennifer Hicks – ink communication
Nic Black – Cloudmade
Roberta Lucca – Vertu
Patrick Weissert – Vodafone Continue reading
