AdMob’s stats show keenest and most infrequent mobile app downloaders

Rating: Step forward iPod Touch and Palm owners

In January 2010, AdMob ran an opt-in survey of nearly 1,000 software consumers. The range of devices included the iPhone, iPod Touch, Android and Palm’s webOS. Each month on average iPod Touch users downloaded 12 apps while Palm webOS users only managed just under six apps.

Like gadgets? How about this one: a helicopter you can fly with your iPhone!

There’s a massive gulf between “practical” and “incredibly cool”, and out of that gulf flies the AR.Drone from Parrot - a flying helicopter drone designed to be controlled from your iPhone or iPod Touch.

Great, it’s an iPad! Now how much will it cost?

After weeks, months and years of teasing, we finally have a product. The Apple iPad has been launched, and the news is pouring across the web. As a machine that’s half way between a phone and a computer, who is going to be using it?

Surprisingly fun physics game goes mobile with iPhone

The Science Museum of London has an extremely fun on-line game available on its web site. Launchball has a very simple interface that would work perfectly on a touch-screen - and mobile application developer Bright AI has adapted the game for use on iPhone and iTouch

New pop act turns to AdMob and the iPhone for advertising

Pop/dance duo Mini Viva are in a deal with MediaCom and AdMob to use the iPhone to push their single. “Left My Heart in Tokyo” is the groups debut single, and is being targeted at consumers between 13 and 24. AdMob will be running a “click to download” campaign across their iPhone and iPod Touch network.

AdMob reports slight decrease in iPhone mobile ad requests, but good news for Android

AdMob metrics time means iPhone stats time, as the large mobile advertising network presents its global data on the use of Apples smartphone. The key findings for the month of June show continued dominance of the iPhone and iPod Touch. But the percentage share of global ad requests made through those devices has dropped since the last report. It has also shown a dramatic increase in the number of requests made through Android devices.

Mobile social network Loopt on Sprint and iPod Touch

There were two updates to the Loopt social mapping network this month. The mobile service is now available on the Sprint Instinct family of devices. It’s also on iPod Touch, which makes up a significant percentage of Apples mobile internet usage.

AdMob splits up iPhone and iPod Touch crowds, finds iPhone users older, richer

The audience for Apple smartphones is apparently now so big it has to be split into its constituent parts: iPhone users and iPod Touch users. AdMob opened its advertising network to mobile analyst comScore, who performed a study on the differences between the two audiences. comScore reckons the two are distinct enough that media planners [...]

iPhone now accounts for 10% of the US mobile gaming market

A report from media research firm Screen Digest has concluded that new smartphone platforms will drive the growth of the mobile gaming market. Anyone interested in the mobile gaming or smartphone markets over the last few months would have assumed that, but the research did throw up some interesting figures.

According to Screen Digest, Apple devices [...]

Opera is bigger than iPhone for mobile browsing, but it should be compared to Safari

There’s been a lot of excited talk about Opera overtaking iPhone as the most popular mobile web browser. But that’s not a competition between two web browsers. It’s a competition between a browser and a device.

Irish company StatCounter revealed that Opera use over-took iPhone use for web browsing in May:

This research data is based on [...]

Truphone Launches 3.0 for the iPod touch

New Architecture Delivers Improved User Experience, Simplified Management and Performance Boost
• User experience now slicker and more intuitive than ever before
• Account management outpaces anything else now on the market
• Application faster than ever before – now native on the handset
• Radically improved call quality to make it what we believe is the best in the market
LONDON, 1 June [...]

Kindle mobile book catalogue is released on iPhone and Touch

Amazon has released a free app on the Apple Store that gives the iPhone and iPod Touch access to the same electronic bookstore as the Kindle. Less than a month after the much publicised release of the Kindle 2, the Apple devices now have access to the same 240,000 book library.
Amazon has released a cross-device [...]

Mobile application Truphone now runs AOL IM on iPhone and iPod touch

Truphone today announced that AOL Instant Messenger (AIM) has been integrated into its iPhone and iPod touch apps. The inclusion of AIM means Truphone customers can now keep in touch with over 800 million addressable accounts for free.
This is the fifth messaging service launched on Truphone, the others being Google Talk, Skype, Windows Live Messenger [...]

Time for more AdMob mobile metrics - iPod Touch has a great Christmas

According to AdMobs December 2008 Metrics report, requests made to AdMob by iPod Touch more than tripled during December. The biggest spike was during the week after Christmas.
The iPod Touch is now the #2 device in the AdMob Network with 4.7 percent share.The majority of requests came from the US, but there was huge [...]

Truphone brings Skype, IM and Google Talk to iPhone and iPod touch

In a fairly comprehensive New Years blitz, Truphone has added a clutch of new features to it’s iPod app. Users of the free phone call application can now make calls and send IM over both Skype and Google Talk. MSN Messenger and Yahoo! Messenger are limited to IM at the moment, with call functions to [...]

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