Tag Archives: loyalty
Viggle launches first ever loyalty program for TV
Viggle® Launches First Ever Loyalty Program for Television
Users check into TV shows to get real rewards such as gift cards, movie tickets and music
NEW YORK – January 18, 2012 – Function(x) Inc. (Symbol:FNCX), founded by media and entertainment entrepreneur Robert F.X. Sillerman, announced today the upcoming availability of Viggle®, a rewards-based loyalty program for television. [...]
Strada and MePlease Launch Next Generation Loyalty Programme
20% social sharing rates indicate mobile social loyalty is a winning combination
LONDON, Dec. 14, 2011: MePlease today announced the national roll-out of the company’s next generation mobile and social loyalty product with Strada, the UK-based restaurant chain owned by Tragus Group. Already operational, the strong opt-in and 20% sharing rates of the Strada VIP program [...]
iTunes App Store can’t offer loyalty discounts
Rating: Developer finds this out to its cost with upgrade
There’s no mechanism in Apple’s iTunes App Store for software developers to offer long-standing customers discounts when they upgrade to the very latest version of the app. A leading app developer talking to GoMo News on grounds of anonymity discovered this to its cost when it recently released an enhanced version of an existing app for the Apple iPhone. This has led to a dramatic increase in the number of reviewers awarding the app one single star, as they resent paying full-rice for what they regard as a standard upgrade. The developer attempted to head off this problem by selling the new version for half price for seven days. The company reasoned that existing customers would already be familiar with the value the app offers and would therefore mainly represent those buying the app at the discounted rate. However, the ploy didn’t work completely as many existing customers didn’t realise they would eventually have to pay the full price. Continue reading
Posted in Apple, Featured, Mobile applications, mobile developers, mobile payments
Tagged app store, Apple, billing, discounts, itunes, loyalty
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Mobile advertising and marketing top news: Microsoft, Millenial Media and loyalty
Welcome to the GoMo News round-up of the hottest news in mobile marketing and advertising! Millennial Media is reportedly gearing up for an IPO; 3 UK has signed 4th Screen as their exclusive mobile portal ad sales partner; and much more… Continue reading
Target follows up on its mobile coupon promise
Back in early February, GoMo News reported that massive retail chain Target planned on launching a loyalty coupon system for mobile devices (see our report here). And now Target has followed through, and the service is live. Continue reading
Posted in Mobile applications, Mobile barcodes, mobile news
Tagged barcode, coupons, loyalty, mobile, mobile barcode, mobile coupons, mobile loyalty, target
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Target to use mobile barcodes for customer loyalty rewards
One of the big problems with mobile barcodes is that most of them need special scanning equipment. Cameraphones can install scanning software, but for large retailers the problem is bigger – they need to install special readers at point-of-sale in all of their stores. Massive retailer Target has announced that it will be making this step, and is installing thousands of mobile barcode scanners at locations all over America. Continue reading
Posted in Mobile barcodes, mobile news
Tagged barcodes, loyalty, mobile, Mobile barcodes, mobile coupons, mobile internet, mobile loyalty, mobile shopping, Mobile Web, target
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$3 million in funding for mobile loyalty company Mocapay
Mobile gift company Mocapay has just announced the securing of $3 million in funding from a group of investors – which says good things about the future of mobile loyalty schemes. But what does Mocapay do, exactly? Continue reading
Scanbuy teams with Zave Networks for easier access to mobile coupons
Zave Networks is a digital incentive firm and ScanBuy a mobile barcode business. We scooped Zavers launch of mobile coupons here and it seems that ScanBuy has taken the initiative to partner with the company. Continue reading
Dairy Queen invests more in mobile marketing, with RFID customer loyalty scheme
Dairy Queen has been playing heavily with mobile solutions for its marketing needs. At the end of April it announced great results from an idle-screen campaign, and now they’ve gone with an RFID loyalty rewards scheme. The new tech is the first implementation of RFID mobile marketing from a company called Tetherball, who specialise in [...]
Sprint launches reward scheme for “loyal” customers – but it doesn’t ring true
Sprint has created a service called Sprint Premier, to reward loyal and high-value customers. Gaining access to the Sprint Premier service happens automatically once you’ve been with Sprint for long enough, or have spent enough money.
What do Sprint Premier customers get?
- Early access to handset upgrades, much sooner than regular customers.
- “Just Because” perks, including [...]
