Tag Archives: marketing
by Emily Roberts, a specialist financial blogger
Now-a-days smartphones offer amazing applications which are used in daily life and can make work effortless. The dominant brands in the market are Apple and Android. These two brands can offer numerous apps per day to help people avoid stress. Apps cover business, gaming, entertainment, news, weather and much more, these apps are useful in everyday life of every individual. There are thousands of apps so it’s hard to say which app is good and efficient. Continue reading
Rating: Promo codes for GoMobile readers, too
Obviously some of our stories become completely out of date and ‘Nokia gets mobile VoIP calls from VoX Communication‘ is a classic example. When Cian O’Sullivan wrote it two year ago the service only worked with the Nokia N900 since it was a Maemo app. But things have moved on rapidly and the Vox app now works on Android – dramatically enhancing the potential userbase. Hence, GoMobile News has been contacted by Techwave Marketing pointing out this major change. You can download the Vox app from Google Play here. Continue reading
50 % of mobile traffic is done after 5pm
Average CTR on standard mobile banner is 0,4% (no scripts)// iPad average CTR is 0,77% (standard banners) // Android CTR is 0,31% (standard banner) // WP7 : 0,15% (standard banner) // iPhone: 0,44% [...]
Guest Post from Inman Breaux, VP of Publisher Relations and Business Development for Airpush – Mobile Advertising–Opportunities abound
About Inman Breaux
Inman Breaux is VP of Publisher Relations and Business Development at Airpush. Prior to Airpush, Inman was director of business development at Adenyo, a mobile advertising technology company, which was acquired by Motricity in 2011. Prior to his time at Adenyo, Inman held various positions in the digital advertising industry including the Rubicon Project. Inman holds a BA in Finance/Entrepreneurship from the University of Southern California. Continue reading
About Magnus Jern, CEO & Founder Golden Gekko
Magnus is responsible for the overall strategy and commercial roadmap for Golden Gekko usually spending his time travelling between offices and clients. He has over 10 years experience with content strategies, online marketing, search, location based services, app development and mobile marketing for global consumer brands, directory companies and mobile operators across the world. Prior to founding Golden Gekko Magnus worked as a senior manager at Vodafone where he was responsible for developing the global mobile advertising proposition and marketing strategy for Vodafone’s consumer services including services such as mobile TV, mobile music and casual gaming that generated more than €1.4Bn in 2006. Before this Magnus worked in several marketing and strategy roles at Vodafone, Orange, Driftbolaget and Framfab. He is also the co-founder of seven other start-ups whereof one was sold in 2001, the second one went public in 2003 and he currently serves as chairman for two. Continue reading
About James Bentham
James Bentham is a UK blogger writing on behalf of Mobile Interactive Group, experts in mobile technology and service provision. He specialises in writing about technology/business topics and has over 6 years’ experience in creating web content.
Search Laboratory Ltd – Global Search Marketing
About Micah Adler, President, CEO, Founder, Fiksu
An academic turned prolific technology entrepreneur, Micah Adler combines rich industry insight with complex technical knowledge as the president, CEO, and founder of Fiksu. Previously, Micah was CEO, president, and co-founder of Adverplex, a search engine marketing (SEM) optimization company. His research in algorithms, probabilistic analysis and combinatorial optimization helped the company develop innovative technology to drive profitability for multi-million dollar SEM campaigns. Micah was also the co-founder, president and board member of CourseAdvisor, which was acquired by the Washington Post Corporation in 2007. He has served on the boards of directors for more than 10 Boston-area startup companies.
Micah was also a tenured professor of Computer Science at the University of Massachusetts, Amherst. He has authored more than 50 widely cited publications; holds multiple patents; and has served on numerous academic review committees, program committees and editorial boards. He received his BS from the Massachusetts Institute of Technology and his PhD in theoretical computer science from the University of California, Berkeley Continue reading
Justin Campbell Bio
Justin holds a bachelor degree in Marketing Management from the University of Gloucestershire in Cheltenham with distinction and produced a dissertation on the effectiveness of SMS communication in relationship marketing. He has over 6 years experience in business development within online and mobile marketing. His interest lies in ensuring that brands adopt mobile advertising.
“Mobile advertising brings greater opportunity for brands to engage with their audience in a more effective and efficient way. The mobile is the greatest communication and technology device of our age and its important that marketeers utilise this all encompassing device.”
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at the need for prestige brands to ‘get’ mobile; app monetization and more… Continue reading
Google recently released Real-Time Insights Finder -fast, free marketing tools to help you data mining in real time. Don’t just guess anymore, know how it works!
The Google video below will describe more
One more, if you were surprised by seeing scarly detail from google search, here’s the reason. Google search has been changed, more persnalized: personal results, profiles in [...]
VeriFone Systems, Inc. has revealed its next generation payment solutions and invites retailers to reimagine interaction, mobility, security and globalization. (www.verifone.com)
New solutions introduced today expand VeriFone’s market-leading point-of-sale business with new multimedia, mobile technology, payment paradigms and cloud-based services that simplify and enhance the retail experience.
“Retailers hunger for new, more meaningful and profitable ways to [...]
Grab local customers with social check-in apps!
I didn’t fully understand what LBS(Location Based Service) is when I studied GIS(Geographic Information Service) at my college back in 2002. If I knew how much it would affect in our lives, I might not have changed my major. Approximately a decate later, now, LBS is ubiquitous especially in our smartphone. Mobile marketers [...]
Dear smart marketers, let’s use QR Codes for our marketing in this year 2012! Here are 10 creative ways to use QR Codes for marketing.
According to comScore, 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, [...]
As mobile advertising is growing faster than ever before, it is inevitable to have your own unique mobile strategy to stand out. Here are some tips result-based marketers should do for mobile campaign.
Create a Shorter Process
Less time and less hassle translate into more conversions. This is especially true in the mobile realm, where campaign success [...]