Standardisation is key for mobile barcodes in Europe: Female Friday with Laura Marriot

Welcome to the second installment of our monthly Female Friday feature! On the last Friday of every month, we will be posting an interview with one of the leading ladies of the mobile industry. Today we have Laura Marriot - from being Director of Marketing for Intrado to the President of the Mobile Marketing Association, she has an impressive amount of experience in mobile marketing. Laura is currently a strategic consultant for a number of mobile marketers, and a Board Member at NeoMedia Technologies.

GoMo’s updated Mobile Advertising directory goes live today!

Good morning all you lovers in mobile advertising land! Today we post the newly updated GoMo News Advertising Directory - 151 mobile marketing companies in all. This reference list breaks the companies down into categories based on what they do. So drop us an email if your company isn’t on the list, and we’ll be sure to include you! Or, if you feel you’re in the wrong category, please drop me an email as well… I’m not guaranteeing we’ll change your category, but please do make contact to state your case - I’m at cian@gomonews.net

Calling all Mobile Search providers! Time to get on the list.

The time has come for an update of the Top Mobile Search Companies list here on GoMo News. It’s a big job, so we’ve left it until after Mobile World Congress. Check out the current list at http://www.gomonews.com/msearch/. If you want to update your company entry, send me a mail at cian@gomonews.net - and if your company doesn’t appear on the list, that’s an even better reason to mail me! GoMo News is read by 75k+ people every month - and 75% of our readership is based in San Francisco and Silicon Valley. If you want the right readers to see your company details, then get them on the GoMo News list.

Calling all Mobile Barcode companies! Time to get on the list.

The time has come for an update of the Top Mobile Barcode Companies list here on GoMo News. It’s a big job, so we’ve left it until after Mobile World Congress. Check out the current list at http://www.gomonews.com/mcodes/. If you want to update your company entry, send me a mail at cian@gomonews.net - and if your company doesn’t appear on the list, that’s an even better reason to mail me! GoMo News is read by 75k+ people every month - and 75% of our readership is based in San Francisco and Silicon Valley. If you want the right readers to see your company details, then get them on the GoMo News list.

Calling all Mobile Marketers! Time to get on the list.

The time has come for an update of the Top Mobile Advertising Companies list here on GoMo News. It’s a big job, so we’ve left it until after Mobile World Congress. Check out the current list at http://www.gomonews.com/mads/ . If you want to update your company entry, send me a mail at cian@gomonews.net - and [...]

Prepare for mobile barcodes on your direct mail marketing

I don’t know about you, but the majority of physical, paper mail that I get nowadays is marketing mail. As a result of a press release I got this morning from a company called MindFireInc, I’ve been doing some reading into how Hewlett Packard supports direct mail marketeers - and how MindFireInc will be integrating mobile barcodes onto the campaigns.

Mobile advertising is accelerating says Out There Media

The last time I spoke to mobile advertiser Out There Media, it was planning a Singapore office and a moderate European expansion - among other things. Things have rather picked up speed since then. I managed to grab 15 minutes of CEO Kerstin Trikalitis’ time at Mobile World Congress, for a quick fire update on the snowball effect that has been taking place in operator advertising.

Engineers as marketers: a mobile marketing strategy that seems to be working pretty good for InMobi

InMobi belongs to a category of mobile advertisers you might term “the Outsiders”. It’s a big company, with big reach - but it doesn’t have a huge presence in the US or Europe…. yet. GoMo News has reported on InMobi a lot in the past, and I leapt on the chance to talk to them at MWC. I spoke to InMobi Founder & CEO Naveen Tewari and VP of Global Marketing, James Lamberti. We had a great interview about the InMobi business model and expansion strategy - I had not realised how strongly technology driven InMobi is. We also discussed the fascinating concept of “engineers as marketers” and talked about some idiosyncracies in the Japanese market.

More Blyk news - the mobile advertiser holds on to powerful analytics from Aito

News from Blyk is like waiting for buses - nothing for ages, then it all comes along at once. After Blyk announced it was being bought into Orange last year, we didn’t hear anything for months. Then in January, Orange announced a new service based on the Blyk offering. This must have gone pretty well, because mobile analytics service Aito has announced it will be continuing to work with Blyk.

Mobile advertiser InMobi expands into Thailand with exclusive deal

One of the biggest mobile ad networks in the world, InMobi has been showing a talent for getting exclusive contracts. Originating in South Africa, the network has made massive strides in non-First World countries - and for the past few months it has been winning big contracts in America and Australia. But that doesn’t mean it’s going to stop it’s other global efforts, as todays exclusive with Thailands largest mobile social network shows.

Earning free mobile minutes through marketing rears its head again - how will Embee do?

Blyk Mobile has featured heavily on GoMo News in the past. The ad-supported mobile operator had a bold plan to give users free mobile voice minutes and texts in return for receiving mobile advertising. It has been a rocky road for Blyk (see our recent report on the fortunes of the company) - and today we’ve been introduced to a company that is trying something very similar in the States. Embee Mobile is connecting brands, operators and mobile users in a way that allows phone owners to get minutes for free by participating in marketing… all through a Facebook application.

Micropayments heavyweight Hi-media wades into the mobile arena

Things are about to get very interesting for mobile content purchases. A Paris-based company that has 10 years experience in digital content has today announced a major launch. Hi-media is opening an office in San Francisco for its micropayments system, Allopass. Let’s have a look!

JAGTAG claims 87% of all US phone owners can use mobile barcodes right now

2d barcodes are one of those technologies that seem perfectly suited to working on mobile phones. The technology can offer a lot to the modern consumer - by the simple step of taking a picture of a barcode, it allows you to gain access to a vast amount of information, special offers and more. Outside of Japan, take up of barcodes has been fairly reserved. However, Seattle-based company JAGTAG claims that right now, almost 90% of all phone owners in the States can use mobile barcodes.

The MMA breaks into four units to promote better local mobile marketing

The Mobile Marketing Association has a pretty big job. It’s a worldwide body, and tasks itself with popularising and standardising mobile marketing and advertising. As part of this remit, it spent a lot of time last year setting up local and regional and branches around the world - and now it has announced the next step in that “local” effort. The MMA is breaking up into four distinct but co-operative business units, each tasked with addressing regional needs while ensuring global benchmarks.

In mobile marketing, high-tech is not necessarily good: Female Friday with Helen Keegan

Welcome to the first Female Friday feature interview on GoMo News! On the last Friday of every month, we’ll be publishing an interview with one of the leading ladies of the mobile industry. Our first interview is with mobile marketing and advertising guru, Helen Keegan. Helen publishes the technokitten blog, and is founder and CEO of UK mobile marketing agency BeepMarketing. She is also heavily involved in the conference scene, regularly speaking about mobile conferences, and helping to organise several conferences in the UK.

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