Standardisation is key for mobile barcodes in Europe: Female Friday with Laura Marriot

Welcome to the second installment of our monthly Female Friday feature! On the last Friday of every month, we will be posting an interview with one of the leading ladies of the mobile industry. Today we have Laura Marriot - from being Director of Marketing for Intrado to the President of the Mobile Marketing Association, she has an impressive amount of experience in mobile marketing. Laura is currently a strategic consultant for a number of mobile marketers, and a Board Member at NeoMedia Technologies.

GoMo’s updated Mobile Advertising directory goes live today!

Good morning all you lovers in mobile advertising land! Today we post the newly updated GoMo News Advertising Directory - 151 mobile marketing companies in all. This reference list breaks the companies down into categories based on what they do. So drop us an email if your company isn’t on the list, and we’ll be sure to include you! Or, if you feel you’re in the wrong category, please drop me an email as well… I’m not guaranteeing we’ll change your category, but please do make contact to state your case - I’m at cian@gomonews.net

Calling all Mobile Search providers! Time to get on the list.

The time has come for an update of the Top Mobile Search Companies list here on GoMo News. It’s a big job, so we’ve left it until after Mobile World Congress. Check out the current list at http://www.gomonews.com/msearch/. If you want to update your company entry, send me a mail at cian@gomonews.net - and if your company doesn’t appear on the list, that’s an even better reason to mail me! GoMo News is read by 75k+ people every month - and 75% of our readership is based in San Francisco and Silicon Valley. If you want the right readers to see your company details, then get them on the GoMo News list.

Calling all Mobile Barcode companies! Time to get on the list.

The time has come for an update of the Top Mobile Barcode Companies list here on GoMo News. It’s a big job, so we’ve left it until after Mobile World Congress. Check out the current list at http://www.gomonews.com/mcodes/. If you want to update your company entry, send me a mail at cian@gomonews.net - and if your company doesn’t appear on the list, that’s an even better reason to mail me! GoMo News is read by 75k+ people every month - and 75% of our readership is based in San Francisco and Silicon Valley. If you want the right readers to see your company details, then get them on the GoMo News list.

Calling all Mobile Marketers! Time to get on the list.

The time has come for an update of the Top Mobile Advertising Companies list here on GoMo News. It’s a big job, so we’ve left it until after Mobile World Congress. Check out the current list at http://www.gomonews.com/mads/ . If you want to update your company entry, send me a mail at cian@gomonews.net - and [...]

Prepare for mobile barcodes on your direct mail marketing

I don’t know about you, but the majority of physical, paper mail that I get nowadays is marketing mail. As a result of a press release I got this morning from a company called MindFireInc, I’ve been doing some reading into how Hewlett Packard supports direct mail marketeers - and how MindFireInc will be integrating mobile barcodes onto the campaigns.

Mobile advertising is accelerating says Out There Media

The last time I spoke to mobile advertiser Out There Media, it was planning a Singapore office and a moderate European expansion - among other things. Things have rather picked up speed since then. I managed to grab 15 minutes of CEO Kerstin Trikalitis’ time at Mobile World Congress, for a quick fire update on the snowball effect that has been taking place in operator advertising.

Engineers as marketers: a mobile marketing strategy that seems to be working pretty good for InMobi

InMobi belongs to a category of mobile advertisers you might term “the Outsiders”. It’s a big company, with big reach - but it doesn’t have a huge presence in the US or Europe…. yet. GoMo News has reported on InMobi a lot in the past, and I leapt on the chance to talk to them at MWC. I spoke to InMobi Founder & CEO Naveen Tewari and VP of Global Marketing, James Lamberti. We had a great interview about the InMobi business model and expansion strategy - I had not realised how strongly technology driven InMobi is. We also discussed the fascinating concept of “engineers as marketers” and talked about some idiosyncracies in the Japanese market.

MWC: when is an application an advertisment? When it’s Canvas, the facebook app from mobile IM master Colibria

When Colibiria announced the Canvas application for Facebook in early Febraury, GoMo News reported on it. But I have to admit that I didn’t get it what it’s really about. It’s a Facebook application that allows you to access your mobile contacts list from the social network itself. You can send them SMS or IM them, and use VoIP to call them (see the full report here). At the time I pondered about how much money its possible for an operator to recoup by sneaking their core functions into an on-line social network… but that’s not really what this service is for. This service is really a massive advertisement for Colibrias Rich Communications Suite (RCS).

@MWC Vimpelcom chooses Out There Media for Mobile Advertising

European mobile advertising company Out There Media has partnered with VimpelCom in Russia. The partnership is for Out There Media’s Mobucks mobile advertising platform. From the top of my head this is the thirteenth operator partnership that Out There Media has secured since its launch.

Flash Networks new My-i Toolbar for personalised and targeting mobile Internet advertising

Flash Networks has created My-i. It is a phone top toolbar that offers ads and personalised content when browsing the Internet on mobile.

More Blyk news - the mobile advertiser holds on to powerful analytics from Aito

News from Blyk is like waiting for buses - nothing for ages, then it all comes along at once. After Blyk announced it was being bought into Orange last year, we didn’t hear anything for months. Then in January, Orange announced a new service based on the Blyk offering. This must have gone pretty well, because mobile analytics service Aito has announced it will be continuing to work with Blyk.

Jumptap builds it patent portfolio – but what fruit will it flower?

Retrospect is a wonderful thing. It seems as though that Jumptap knows that.

Why?

Mobile advertiser InMobi expands into Thailand with exclusive deal

One of the biggest mobile ad networks in the world, InMobi has been showing a talent for getting exclusive contracts. Originating in South Africa, the network has made massive strides in non-First World countries - and for the past few months it has been winning big contracts in America and Australia. But that doesn’t mean it’s going to stop it’s other global efforts, as todays exclusive with Thailands largest mobile social network shows.

Earning free mobile minutes through marketing rears its head again - how will Embee do?

Blyk Mobile has featured heavily on GoMo News in the past. The ad-supported mobile operator had a bold plan to give users free mobile voice minutes and texts in return for receiving mobile advertising. It has been a rocky road for Blyk (see our recent report on the fortunes of the company) - and today we’ve been introduced to a company that is trying something very similar in the States. Embee Mobile is connecting brands, operators and mobile users in a way that allows phone owners to get minutes for free by participating in marketing… all through a Facebook application.

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