Mobile barcodes used to advertise 3G services, with 3GVision

Thailand has been having serious teething problems when it comes to introducing 3G services to the country. But as legal issues are put behind it, mobile operators in the country are involved in bringing 3G services to market - and they needs to promote it. Enter 3GVision and the i-nigma mobile barcode reader, which is being used for the promotion in Thailand.

GoMo News has its best Christmas ever, with help from mobile advertisers and Twitter

GoMo News had its best Christmas ever this year. Our strategic mobile news and analysis stories got 20,000 unique hits over the quietest time of the year - thanks in no small part to the mobile advertising experts who wrote exclusive articles for GoMo over Christmas.

MTV makes mobile play to attract brand advertising

Not wanting to be outdone by Apple or Google, MTV Networks has announced a partnership with Crisp Media, a mobile advertising company. It’s not an out-and-out purchase like the other two are trying, but it will set Crisp up as the mobile advertising provider for any brands who want to run campaigns through MTV.

Google needs awareness not hype. Now that the Nexus One is unveiled the real work begins.

As I’m sure you know by now, Google finally revealed the Nexus One to the world yesterday evening - or in the middle of the night, here in Ireland. Gadget lovers, mobile phone followers and Android fanatics all over the world rejoice! But tech lovers, bloggers and journalists are easy to whip into a frenzy with a device like the Nexus One. Google is going to have a much harder job convincing the buying public that the device is worth forking out for.

The mobile advertising industry responds to the Apple Quattro deal

Yesterday was a hell of a day for mobile news. Google finally confirmed that, yes, the Nexus One is real and we can buy one soon - but Apple did it’s level best to draw attention away from Google by announcing it intended to buy it’s own mobile advertising company (see our report here). This has caused a flurry of comments from all corners, and here at GoMo we were contacted by mobile advertising executives who wanted us to know what they thought about it. Read on to see the industry opinion on this important deal.

Why so popular? How ChaCha used advertising to dominate mobile SMS search

It has been a good week so far for mobile search company ChaCha. The service, which answers questions that users send in by SMS, received another $7 million in funding - and was declared to be a more popular SMS search service than Google. But why has ChaCha been so successful? In this post, we look at the resons that ChaCha has made it as King of the SMS Search Services.

InMobi nabs mobile advertising deal for Jumbuck social network

Mobile advertising agency InMobi is rolling out the global good news recently - back in December it claimed to be the largest advertising agency in South Africa. Today it has rolled the globe around for news in Australia, where it has grabbed a chunk of on-deck advertising with Australia’s largest telecoms operator, Telstra.

Has Apple bought its very own mobile advertiser? It would make sense

When Google announced its planned $750 million purchase of mobile advertiser AdMob, it caused something approaching jubilation in many quarters. It also caused a hell of a lot of skepticism and uncertainty - the purchase is currently mired in legal objections. But Apple evidently thought it was a good idea, as sources are now reporting that the maker of the iPhone will be purchasing its own mobile advertiser: Quattro Wireless.

Top 10 activities and predictions in mobile 2009 to 2010

To predict the future we must first understand the past. Therefore this year’s top 10 list consists of the top 5 activities in mobile 2009 and our top 5 predictions for 2010.

Anti-competition and anti-privacy in mobile advertising: Google hits AdMob roadblocks

When Google announced it planned to buy out mobile advertiser AdMob for $750 million, a great chorus of voices rose in approval. “This validates the mobile advertising revenue model” said many observers. But GoMo News took a different approach, claiming this proved that Google was a cartel that required investigation. And with the events of the past few days, this is exactly what’s happening.

Mobile: Bundled not Bought

With the Google Admob rumpus of 2009, we all are looking to the positive fallout in 2010. Maybe it would be over simplistic or apologetic to say that up until the $750M drop we were all just building network and waiting. Now, we need to drive up the CPMs.

How do we go about this? With many publishers bundling the mobile buy for “free” with a more robust online commitment, it is difficult to explain to the buyer the unique and powerful value of the mobile CPM.

We must liberate mobile metrics to make advertising measurable

Mobile advertisers face a big problem: Fragmentation. Not of technology, but of information.

Say you’re one of the majority of mobile advertisers wishing to drive traffic to their mobile internet site or mobile app by advertising on other mobile sites and apps. How do you measure the effectiveness of your campaigns? The agencies and ad networks alone can’t tell you.

Mobile advertising must be strategic to thrive, not just tactical

Mobile marketing and advertising are certain to grow in 2010 and this will be driven by two major factors. Firstly, there is the ongoing need for more measurability and accountability in marketing budgets, and the mobile medium can provide this in spades. We’re going to continue seeing more and more SMS keywords and mobile Internet addresses being incorporated into TV, Radio and Print ads. Mobile is the device that consumers have with them always, anywhere so there’s no better way to add a response channel to advertising. Additionally, mobiles ability to enhance traditional advertising with interactivity and to effectively provide the linkage between ‘advertising’ and ‘sales’ will be further enhanced and strengthened, with increased options emerging around mobile coupons, mobile commerce and even augmented reality.

2010 mobile advertising predictions from the road

There have been a lot of predictions about the future of mobile advertising. My thoughts are going to focus on specific industry changes that I believe will drive the growth of mobile advertising in 2010. My perspective is not from the point of view of a mobile network but rather from someone who has been on the buy side at several agencies throughout my career. Luckily I’ve had a lot of time to think about the mobile industry as I am on a cross country road trip from New York to LA seeing some of the finest that America has to offer, my trusty phone never leaving my side.

The rise in Mobile Advertising Revenue

2009 has seen companies approach mobile advertising with extreme caution. Budgets have been slashed as everyone tightened their belts to prepare for the bad year. But people remained optimistic that if they could get through the year, 2010 would be better. But as 2009 ends, is this the case for mobile advertising?

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