Tag Archives: mobile advertising
UK mobile ad spending doubles in 2012
Smartphones, tablets and 4G driving growth of richer mobile content
New research from PriceWaterhouse Coopers reveals that spending on digital advertising in the UK rose by more than 12 per cent last year, fuelled by the growth of smartphones. According to PWC, digital advert sales hit £5.42 billion in 2012, up £607 million on 2011. Mobile adverts proved to be the biggest area of spending, more than doubling to £526 million. It now makes up 10 per cent of digital advertising spend, against just 1.1 per cent three years previously, as increasing numbers of mobile users tune into video sharing hosts such as YouTube and social networking sites, especially Facebook and Twitter. Continue reading
Posted in Mobile Ad&Mktg, mobile news
Tagged mobile advertising, PriceWaterhouse Cooper
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Industry reaction to Gartner’s global mobile advertising revenue predictions
Rating: Sector took off faster than Gartner had anticipated
The overall view of the global mobile advertising market taken by respected IT research company, Gartner, isn’t exactly shared by everyone from within the mobile industry itself. The company has recently released a report entitled, ‘Forecast: Mobile Advertising, Worldwide, 2009-2016′. [More information here.] As Gartner was forced to admit in the comments accompanying this report, “The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices.” Continue reading
Posted in Mobile Ad&Mktg
Tagged Gregory Kennedy, inmobi, mobile advertising, revenues, Shrikant Latkar, TapSense, user acquisition
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Gartner says worldwide mobile advertising revenue will reach $11.4 billion in 2013
Revenue from global mobile advertising to grow 400 per cent between 2011 and 2016
Press release
January 17th 2013. Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions. ”The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” said Stephanie Baghdassarian, research director at Gartner. “Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives.” Continue reading
Posted in Mobile Ad&Mktg, Press Release
Tagged Andrew Frank, gartner, mobile advertising, revenues, Stephanie Baghdassarian
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Mobile ad spend ‘to double by 2016′
The next three years will witnesses a doubling of mobile advertising spending with the global market on target to become worth almost almost $25 billion (£15.6 billion) by 2016, according to research firm Gartner. Continue reading
madvertise replaces existing CEO with Christof Wittig
Rating: Plans to conquer USA, East Asia and emerging markets
Mobile advertising specialist, madvertise claims to be the fastest growing player in Europe having seen rapid growth of more than 130 per cent in 2012. To handle this growth and expand on its status – particularly in the USA, emerging markets, and East Asia, madvertise has appointed Christof Wittig as its new CEO. Wittig succeeds Carsten Frien, who joins the company’s advisory board whilst Vincent Pelillo and Stefan Benndorf continue in their current roles as COO and CFO, respectively. Continue reading
Mobile advertising revenues will reach $12.8 billion in 2013 says Informa
Rating: Up from circa $8 billion in 2012
According to Informa Telecoms & Media, the global mobile advertising market will generate revenues of $12.8 billion in 2013, growing from $8 billion in 2012. Mobile advertising revenues are growing every year but brands and advertisers are still spending much less on mobile compared with the amount they spend on PC/desktop, TV, print and radio, Informa’s analysts say. Continue reading
Posted in Mobile Ad&Mktg, Mobile Stats
Tagged Informa Telecoms & Media, mobile advertising
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Ad blocking software causes stir in mobile industry
Adverts on smartphones and other roaming devices could become obsolete under plans by the firm behind the world’s most downloaded online ad-blocking software to launch a mobile version of its product.
Tomorrow [27th November 2012] Eyeo – developer of AdBlock Plus – will launch a version of its popular program for Android phones in a move that is likely to cause major headaches for the rapidly-growing mobile advertising industry. Continue reading
Posted in Featured, Mobile Ad&Mktg, Mobile applications, android, mobile news
Tagged AdBlock Plus, Eyeo, mobile advertising, Nick Stringer, Till Faida
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Google in China refocus as demand for mobile ads more than doubles
Google may have found a back door into China’s huge internet market after more than doubling traffic through mobile advertising, it has emerged. Two years ago the company pulled its search engine operations from the Chinese mainland amid clashes with the authorities over censorship and stiff competition from local rival Baidu. Over the weekend it revealed it will also be closing its China-only music service, despite the fact that the country has more than half a billion Internet users – the world’s highest number. Continue reading
Posted in China, android, google, mobile news
Tagged Baidu, China, Cowen Group, google, Jim Friedland, Larry page, mobile advertising, smartphones
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Mobile phone ad adoption hit by agency inertia
Leap from print to the small screen proving difficult
Britain’s ad agencies are still loath to invest in mobile phone ads despite traditional print media proving increasingly less attractive.
That’s the conclusion drawn from new research out today [24th September 2012] from the Association of Online Publishers whose members blame “agency attitude” towards mobile ad campaigns.
In what’s seen as a worrying trend, 87 per cent of AOP respondents revealed how they now receive more than a fifth of their traffic via mobile yet less than 29 per cent receive more than a fifth of ad revenue from mobile sources. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, mobile news
Tagged AOP, mobile advertising, omnicom, wpp
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adeven claims industry 1st holistic mobile ad analytics
Rating: Sheds light on in-app purchasing
There are plenty of people within this industry who would love to understand the real value of their mobile advertising spend and the opportunity to discover where their most valuable customers come from. Well, adeven, a mobile analytics and ad verification specialist, reckons it has the answer with what it claims is the mobile industry’s first holistic mobile ad analytics solution. Known as ‘adjust.io analyzer’, this tool is aimed at media agencies and direct clients who want to gain a 360 degree understanding about how their mobile ad budget is performing. The company says that adjust.io analyzer can work across many different marketing channels to deliver information, analytics and revenue tracking in one independent solution. Continue reading
Posted in Mobile Ad&Mktg
Tagged adeven, Andreas Riedel, Christian Henschel, Google Admob, inmobi, JustBook, millennial media, mobile advertising, Stanwood, Stefan Menden
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HUNT Mobile Ads poaches Microsoft man for its Brazilian operations
Rating: Jordao to manage market where 94% notice mobile ads
Brazil is a fast growing mobile ads market and Brazilian smartphone owners are becoming increasingly reliant on their devices. According to HUNT Mobile Ads, 94 per cent of smartphone users notice mobile ads. The company also claims the tablets market is growing fast in Brazil, too. Styling itself as the leading mobile advertising network for Spanish and Portuguese speaking markets, HUNT needed a Brazilian team and Alexandre Jordao is the man to manage the HUNT Sao Paulo office. Impressively, Jordao was poached by HUNT from a senior position with Microsoft Advertising. Continue reading
Posted in BRIC, Microsoft, Mobile Ad&Mktg, Mobile Jobs
Tagged Alexandre Jordao, Brazil, Gastón Bercún, HUNT Mobile Ads, latin america, mobile advertising
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GSMA calls for MWC 2013 papers
Rating: Funny how M2M doesn’t get a specific mention
Gosh, how time flies. The GSMA, which organises Mobile World Congress (MWC), has just issued a call for papers to be given at the next conference and exhibition. It will take place between 25th-28th February 2013. [Notice how the GSMA avoids Valentine's Day these days.] Anyway, if you want to submit a proposal for inclusion in the mobile/cellular industry’s biggest global event, then you’d better click here. Continue reading
Mobile advertising blamed for Facebook shares woe
Rating: Giant can’t work out a way to make mobile pay
It seems a “rapid shift” away from users accessing Facebook from desktop computers over to access from the mobile web and from mobile apps is being touted as the chief factor behind the decline of Facebook’s share value. So much so that there’s already been a class action launched in the USA. US-based law firm Robbins Geller has filed the action in a court in Manhattan. According to the UK’s Daily Mail here … The lawsuit states, “The true facts at the time of the IPO were that Facebook was then experiencing a severe and pronounced reduction in revenue growth due to an increase of users of its Facebook app or website through mobile devices rather than a traditional PC such that the company told the underwriter defendants to materially lower their revenue forecasts for 2012.” Continue reading
Posted in App stores, Facebook, Mobile Ad&Mktg, mobile location
Tagged Daily Mail, Facebook, mobile advertising, Morgan Stanley, Robbins Geller
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YOOSE & Mobsta form alliance for ‘hyper-local’ mobile ad sales
Rating: British Summer of mobile ad opportunities
YOOSE which claims to be a global hyper-local mobile ad network has just announced that it has formed a sales partnership with UK-based premium mobile ad network Mobsta. The consequence is new ‘hyper-local’ service called MobGeo which aims to bring the benefits of ‘precision’ mobile consumer targeting to UK brands and agencies. “The YOOSE platform simply delivers unprecedented hyper-local reach,” claims John Scorah, a co-founder of Mobsta Networks. He adds, “In terms of monthly ad requests that can be qualified at a hyper-local level, the MobGeo service will be able to tap hundreds of millions in the UK alone. The opportunity we can extend to brands and agencies running nationwide campaigns with hyper-local relevance is just phenomenal.” Continue reading
Posted in Mobile Ad&Mktg, mobile location
Tagged Christian Geissendoerfer, John Scorah, MobGeo, mobile advertising, mobsta, yoose
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