Target to use mobile barcodes for customer loyalty rewards

One of the big problems with mobile barcodes is that most of them need special scanning equipment. Cameraphones can install scanning software, but for large retailers the problem is bigger - they need to install special readers at point-of-sale in all of their stores. Massive retailer Target has announced that it will be making this step, and is installing thousands of mobile barcode scanners at locations all over America.

Mobile Marketing Mobile Coupon links: 7-Eleven, Mojiva, Google, JagTag, iPad

Mobile Coupon Texting service:
http://www.qsrmagazine.com/articles/news/story.phtml?id=10157

7-Eleven Mobile Marketing and Coupons
http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-MobileCoupons_01bus.ART0.State.Edition1.3cc5079.html

Google adds clickable phone numbers
http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-introduces-clickable-phone-numbers-on-smartphone-web-searches-1885247.html

Mojiva iPad ads
http://blog.mojiva.com/2010/01/targeting-ads-on-ipad-and-other-tablet.html

JagTag goes USA
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121597

Will the iPad kill the mobile web?
http://www.infoworld.com/d/mobilize/apples-ipad-will-kill-its-iphone-and-mobile-web-020

Mobile coupons enter the Black Friday battle on Android

Celebrity-backed mobile coupon service Yowza!! is taking advantage of the day that’s in it. As the retail war that is Black Friday gets under way, Yowza!! is publicising the special coupons it is carrying for today - but also taking the opportunity to announce that for the first time the service is available on Android.

Google mobile updates hit movies and coupons

If you’re working in any area of mobile or on-line services, the presence of Google in your market is as constant as death or taxes. It’s always worth keeping an eye on what it’s up to - and this week Google has advanced its mobile platform in both search and coupons.

Mobile Coupons via Twitter and Facebook with TMSway

Brands using social media to engage in conversation with consumers can now include a TMS tiny URL in a post which will link to a widget where consumers can “opt in” using their cell # to receive a mobile offer via a free message alert. The service is available in 160 countries.
“Actually we can see [...]

Patent pending mobile coupon – you have to be joking

Everyone says that in the US you can patent your mothers knitting, and I for one am starting to believe it.

Netbiscuits kicks off SMS coupons for mobile websites

Netbiscuits is a software company that focuses on the creation of (and services for) mobile websites. It claims to deliver 1.5 billion mobile page impressions monthly - and now it has announced the launch of a mobile coupon service that will run through SMS.

Zavers launches mobile advertising digital coupon platform

Zavers has launched a new digital incentive network. It will allow advertisers to instantly measure the effectiveness of mobile marketing campaigns.

Mobile Posse claims 18% CTR for idle-screen mobile advertising campaign

Mobile Posse specialises in idle-screen mobile advertising. “Idle-screen” push full-screen display ads to your phone when it’s in “stand-by” mode. As soon as you start using your device, the ads dissappear. Mobile Posse announced today that a campaign it ran for the Ace Hardware chain got a CTR of 18% - which is considerably higher than the average on-line CTR, which is under 1%

Scanbuy teams with Zave Networks for easier access to mobile coupons

Zave Networks is a digital incentive firm and ScanBuy a mobile barcode business. We scooped Zavers launch of mobile coupons here and it seems that ScanBuy has taken the initiative to partner with the company.

Study finds UK mobile users like mobile advertising… when they’re properly incentivised

The Mobile Marketing Association and the Interactive Advertising Bureau have released results from a large study done on the UK mobile market. The study shows that majority of mobile owners are happy to receive mobile advertising - as long they have a measure of control over it.

NeoMedia officially renames mobile barcode subsidiary Gavitec AG

Gavitec AG, which as been termed a “NeoMedia Technologies Company” for a long time now, has been officially renamed to strengthen the NeoMedia brand. NeoMedia announced that the wholly-owned German subsidiary will from now on be called NeoMedia Europe AG

SMS marketing works a treat for ticket sellers and theatres

www.txtlocal.co.uk is a mobile marketing firm focused on SMS for both advertising and user-action. It has released figures showing that theatres and other ticket sellers have seen massive response rates to local SMS campaigns - especially when sending ticket promotions to students. Mostly in Manchester, it seems.

www.txtlocal.co.uk is an opt-in service, that sends local promotions [...]

Dairy Queen invests more in mobile marketing, with RFID customer loyalty scheme

Dairy Queen has been playing heavily with mobile solutions for its marketing needs. At the end of April it announced great results from an idle-screen campaign, and now they’ve gone with an RFID loyalty rewards scheme. The new tech is the first implementation of RFID mobile marketing from a company called Tetherball, who specialise in [...]

Mobile Advertising news highlights

Interesting news links and articles from the web on mobile advertising and mobile marketing.
Pandora Mobile Advertsing results: Interesting article that Pandora’s music advertising results have shown a click through increase by about 27%.  We think that this is due to the content.  The hype is due to Internet radio links to new albums from hot [...]

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