Tag Archives: mobile marketing association
Rating: Mobile marketing startup plotting rapid international expansion
Mobile marketing startup, Warply, has hired two leading mobile industry figures – Kartik Ram and Sixto Arias. The new appointments come right at the conclusion of Warply’s first year of operation for and at a moment when an plan of international expansion is being implemented. Kartik Ram will join the company as director of sales for the United States and Asia and Sixto Arias has been appointed as a key advisor. Ram joins Warply from Adfonic, one of the world’s largest mobile advertising networks. Arias brings his wealth of experience to the company having founded the Mobile Marketing Association in Spain. Continue reading
Rating: We’re still waiting for Greene King to comment
An Epsom (UK) man, who refuses to be named, has claimed that the Greene King brewery has stolen his mobile telephone number (MISDN). He has started to receive marketing text messages from his local public house but insists he has never given out the telephone number. The reason he’s so positive is that the Vodafone PAYG number in question is only used for communication with his mistress. So how did the number fall into the brewer’s hands, then? The only explanation he can think of is that he leant the handset to his girlfriend to put records onto the pub jukebox. GoMobile News has been in constant communication with the brewery but they’ve yet to confirm or deny the allegation. Continue reading
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at the Chinese in India, Shazam and the Superbowl, MMA making it easier to buy mobile ads and more… Continue reading
Rating: Coca-Cola the overall winner
We’re not quite sure whether the MMA (Mobile Marketing Association) is aware of this but it appears to have picked the name of a popular brand of children’s’ sweeties [candy] in the UK for its new set of awards. Anyway, the ‘Smarties’ were announced last night [November 17th 2011] at the Hotel SLS at Beverly Hills in Los Angeles, USA. The event was sponsored this year  by Motricity along with Millennial Media. The MMA Global Award Winners were chosen from hundreds of entrants by a judging panel of international marketers and agency leaders. Somehow the global winner and North American regional winner appear to be the same thing. A bit like the hosting nation winning the Olympics. Anyway, the overall winner was Old Navy and Crispin Porter + Bogusky for ‘Old Navy Records’. Congratulations. Continue reading
According to mobile thought leader Tomi Ahonen, we look at our mobile phones 150 times per day on average – more than any other medium. The mobile device has changed the way in which we as consumers interact with the world around us – giving us control over the how, who and when of interaction and creating an expectation of information and services on demand, wherever and whenever we are. As such, mobile is now the most direct and personal channel available to any brand or marketer.
There’s a big problem in mobile marketing, but it’s not one you hear very often – you really need to get in and talk to the people doing the hiring. And that problem is what you might call a “skill shortage”. Mobile marketing is a relatively extremely young discipline, it is growing with incredible speed. That means that there are a lot of people hiring out there, but there is a definite lack of people with the relevant experience to fill those positions. But now the Mobile Marketing Association (MMA) has decided to tackle that problem. Continue reading
The MMA (Mobile Marketing Association) (www.mmaglobal.com) and Google will be presenting key findings from a new global research study designed to provide insights into how people are using their mobile devices and the readiness of businesses to engage consumers via mobile. Two separate surveys informed this study: a consumer-facing survey, which included interviews with thousands of smartphone users in 30 different countries, and a business-facing survey conducted in 5 countries (U.S., U.K., France, Germany, Japan) which incorporated over 1000 interviews with marketing decision makers. Continue reading
The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced the call for nominations for its Annual Global Awards Program. It’s time to recognize the industry’s exceptional campaigns, companies and people who have made mobile a successful media channel. Continue reading
Using your mobile phone to receive, store and redeem coupons is fast becoming standard practice. The power of mobile couponing is pretty easy to impress on a lot of businesses – it’s a fast way to increase customer loyalty, by providing them with money value through their phone which, unlike paper coupons, they are extremely unlikely to forget. But since there are so many ways to send coupons over mobile, the market has immediately become very fragmented and muddled. And so the Mobile Marketing Association (MMA) has today published “Guidelines and Best Practices in Mobile Price Promotions” for North America. Continue reading
I recently wondered whether or not the membership criteria for the Mobile Marketing Associations Premium tier had been shifted somewhat. And with today’s announcement that InMobi has joined the Premium club, I think I can say “yes, it has”. Continue reading
Wow – congratulations are in order for Millennial Media. Not only has it attained the highest possible membership band in the Mobile Marketing Association, it will also be taking the lead position on shaping the MMAs global standards for mobile marketing. Continue reading
After the fantabulous Mobile Premier Awards, Cian and I made our way in my little Skoda to the Picasso Museum (MEF Party). This was easier said than done as all the roads seemed to close and we got unbelievably lost in a maze of downtown Barcelona.
The Mobile Marketing Association (MMA) has a lot of different members. Hundreds, in fact. Mobile advertisers all over the world have an MMA membership. But Premium Membership, the highest tier, is very very exclusive: it is available only to those companies that are so large they can create their own markets. Each Premium Member can enter an area where their service is not provided, and create an entire market from scratch. And today the MMA announces it’s 4th Premium Member – the Tribune Company. Continue reading
Welcome to the Tuesday round-up of the best mobile marketing and advertising stories, from GoMo News! Read on for more about public offerings, increasing reach and missed opportunities… Continue reading
Last December, GoMo reported on Mobile Marketing Association (MMA) CEO Mike Wehrs‘ decision to step down from the position. At the time, they didn’t have someone to replace him. An “interim CEO” was put in place”, and a committee was formed to find a new one. It has taken the better part of a year, but they have finally made the announcement at the MMA Forum (EMEA): it’s Greg Stuart, former CEO of the Interactive Advertising Bureau (IAB). Continue reading