Tag Archives: Mobile Marketing
A case study by Khushboo Aulakh for Smartphone Genie
With a significant increase in the use of smartphones and tablets, mobile advertising spend is forecasted to increase by a whopping 62 per cent in 2012 to $6.4 billion, as estimated by research giant, eMarketer. Although mobile represents only 1 per cent of the global advertising industry, companies are developing creative mobile marketing campaigns to reach out to a wider audience. According to an independent research by Nielsen in July 2012, 22 per cent consumers in the United States of America made a purchase after seeing a mobile ad, while tablet users were more likely to make an online purchase compared to smartphone and other mobile users. This is likely due to the larger screen size and better viewing capability of a tablet. Another startling result of the research was that consumers were less likely to make a purchase through their smartphones, such as an iPhone, or tablets because most websites are not optimised for payment processing through a phone. Companies with brick and mortar stores also noticed an increase in offline sales with geographically targeted mobile ads. Continue reading
Guest Post from Arthur Tegetmeier, SEO Accounts Manager with Clicky Media – Top Mobile Marketing Tips
This week’s Guest Post author is Arthur Tegetmeier from Clicky Media. We all pretend to know everything about Mobile Marketing but Arthur actually spells it all out.
The first thing to understand when looking at mobile as a marketing platform is that it is fundamentally a different medium to traditional marketing platforms (desktop and tablet included). Irrespective of what those differences are, it should follow that a particular platform demands a specific strategy. Surprisingly, this is a measure that many large and established brands are yet to adopt. Below is an outline of what some of these differences are, what they mean for marketing and how they can be approached. Continue reading
I was delighted to have the pleasure to interview Thomas Enraght-Moony the CEO of Lumata last week. For those of you that don’t know, Lumata has been born out of Buongiorno (B!). Lumata is a new mobile marketing consultancy for the B2B space created by Francisco Partners and Buongiorno.
With many companies touting greatness in the mobile marketing space, I was keen to chat with Thomas to find out how the new mobile marketing consultancy was shaping and what his thoughts were on mobile marketing trends. The results were actually surprising. Continue reading
Paris, 16th February, 2012 – Today, Sofialys, leading provider of mobile marketing and advertising tools and solutions announced the launch of its in-house Rich Media Factory. Sofialys’ global presence combined with the expertise of its team will simplify the process of building and distributing engaging rich media ads to consumers all across the globe.
The Rich [...]
This year’s Valentine’s Day has seen record mobile ad spend for condom manufacturers, according to business analysts.
“We’ve seen more ads than ever for personal products, especially birth control mechanisms like condoms and other contraceptives. Mobile is the new frontier for condom ads and I think we’re going to see more of this channel push in the years ahead.” said Mike Randazzo, a business and marketing analyst. Continue reading
NEW YORK, NY–(Marketwire – Feb 14, 2012) – Augme Technologies, Inc. (OTCBB: AUGT), (“Augme®”) (“the Company”), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that a pre-trial conference has resulted in AOL and Time Warner being ordered by the Court to [...]
LONDON, Feb. 9, 2012 /PRNewswire via COMTEX/ — WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach’s clients include Audi, Michelin and Microsoft. Continue reading
NEW YORK, Feb. 9, 2012 /PRNewswire via COMTEX/ — Global mobile advertising marketplace, Adfonic today announced that Chief Marketing Officer, Paul Childs, has joined the board of the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence ( www.iab.net/mobilecenter ).
Adfonic has also announced significant further expansion into the US market, where it is already driving [...]
Job of the day……Account Director
This highly successful Mobile Marketing company are expanding into Europe and are now hiring for a strong Account Director with solid business development skills. Working with mobile operators, you will be responsible for generating revenue in new and existing accounts.
Guest Post from Stan Weitzman CEO mADtivity – What the Amobee Acquisition by SingTel means for the Mobile Advertising Industry
About Stan Weitzman
Stan Weitzman is the CEO of a mobile advertising start-up, mADtivity, and can be reached at firstname.lastname@example.org
Yesterday it was announced that Trevor Healy, CEO of Amobee, is in talks to sell Amobee to SingTel for $350 million. Here is the key: Healy came from Telefónica Europe PLC where he was Chief Innovation Officer and a Board Member. He managed advertising for some of the world’s largest brands. Continue reading
Amobee, Vertu and Vogue collaborate on innovative mobile advertising campaign
LONDON, England – February 8, 2012 –Amobee, the company defining mobile advertising, andVertu, the market leader in luxury mobile phones, have partnered to create innovative mobile advertising campaigns to market Vertu’s luxury touch screen smartphone, the Constellation.
Amobee’s mobile ad campaign integrates sophisticated mobile advertising technologies, enabling [...]
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at Forrester’s mobile marketing company rankings, McDonalds geotargeting, marketers not getting mobile and more… Continue reading
Job of the day……Business Development Manager – Mobile Marketing
This highly successful US Mobile Marketing company are expanding into Europe and are now hiring for a strong Business Development Manager with solid account development skills. Working with operators, media companies and brands, you will be responsible for generating revenue in new and existing accounts.
Here’s your Friday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at Android tablets gaining market share from Apple’s iPad, ad spend rates, branded apps and more… Continue reading