New mobile search engine combines Google and Bing with mobile site directory

A new mobile search engine has been launched by one of the largest Palm OS software developers in the world. Handcase is a Brazilian firm, with over 2 million mobile owners using its products in 80 different countires - and today Handcase is promoting its new mobile-only search engine, Gune.

What does it do?

Gune stands for “site” in Basque - and the core offering of Gune isn’t very exciting I’m afraid to say. But bear with me, because I do think this is a great option for the majority of phones.

Mobile to be the driver of social media and PhindMe Mobile is ready with Everywhereigo

Fact:
Facebook revealed that users of the mobile web and mobile application versions of its service grew from 20 million to over 65 million in a little over 6 months.

Maxda cx-7 mobi site and barcode campaign

I am a huge BMW fan - but for the first time in my life a mobile barcode campaign in the German Autobild magazine has made the new Maxda look ever more appealing.

Poll: Your mobile domain

We have been asked to publish this poll again once more for one of our clients. Please vote now!

Mobile Marketing company Punchkick Interactive signs The American Society for the Prevention of Cruelty to Animals

Punchkick Interactive, has announced the signing of its newest client,

Communology context based mobile advertising for social networking mobile micro services via uService

uService is a new pan-European development project for what software vendor Communology describes as the “super prosumer era”.

GoMo Buzzwatch: the mobile Internet is a horrible experience for users

The Nielsen Norman Group (NNG) did an extremely simple and effective piece of research into how useable the mobile Web is. It simply asked mobile phone owners to complete basic tasks using their own devices. And the results it has released point to one conclusion: using the mobile Web is slow, difficult and annoying.

Zinadoo Mobile Traffic Tips

This is the most positive email I have seen from a mobile firm for a long time. Its from mobile site creation company Zinadoo and its boasting about the huge increase in mobile web use. Zinadoo have an office next to GoMo News in Waterford and we couldn’t resist highlighting the electricity coming from the room next door!

Decktrade mobile advertising looks good but our ads not served

I received an email from Decktrade. Usually, as I haven’t run a campaign on Dectrade for about 2 years - I ignore these mails. But following on from the Jumptap drama - I decided to take a look.

Hardee’s mobile site and campaign

I have to be honest – I have never heard of Hardee’s and I have no idea what a Biscuit Hole is –but it sounds like it has so many calories in it I wouldn’t be allowed to even look at it.

Mobile advertising has high click-through rate, but fails to hold attention

Mobile analytics firm Amethon has released results from a study into mobile advertising sites. The study, which focused on sites that exist only to host a specific advertising campaign, found that while click-through-rates may be high, the sites don’t hold browsers attention, and the majority of viewers don’t even get past the first page.

Amethon studied [...]

Mobile Interactive Group moves into content publishing

Mobile Interactive Group has announced that it will be launching a mobile content publishing service called Kilrush. The company already has interests in mobile advertising and marketing, app development, billing, messaging and other solutions - so it was only a matter of time before content publishing got added to the list!

This new service was apparently [...]

Mobile Advertising Applications: Phonevalley takes Kraft Food’s mobile with Digitas

Phonevalley has teamed with Digitas to take Kraft Foods mobile. The news site can be viewed at m.kraftfoods.com. I took a quick look around the site and my review is below but the site’s main aim is to get users to sign-up, find recipes and send these recipes via email, to a friend or to [...]

Arkansas State launches free iPhone application

 Good golly! Arkansas is the first state in the US to launch a free iPhone application for recovery projects.
  From the press release
Arkansas.gov Recovery Project Application Applies GPS to Find Users and Locate Projects Near Them
Arkansas.gov, the official Web site of the state of Arkansas, announced today the release of the free “Arkansas.gov Recovery Project Search” [...]

RTL’s mobile site kochbar gets it right in Germany

I was doing something strange the other day. Its called relaxing and as I sipped tea on my sofa up popped an advert for mobile.kochbar.de.  It is the mobile site of the show that I was flicking through. I guess its kochbar -but I have no idea as I am one of these awful people that never [...]

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