Business models in mobile navigation for operators

Am 5.März findet im Rahmen der CeBIT 2010 der Navigation Day, veranstaltet von thewherebusiness.com statt, eine Konferenz zum Thema „Strategien zur erfolgreichen Vermarktung von Connected Services und Geo-Informationen“.

Standardisation is key for mobile barcodes in Europe: Female Friday with Laura Marriot

Welcome to the second installment of our monthly Female Friday feature! On the last Friday of every month, we will be posting an interview with one of the leading ladies of the mobile industry. Today we have Laura Marriot - from being Director of Marketing for Intrado to the President of the Mobile Marketing Association, she has an impressive amount of experience in mobile marketing. Laura is currently a strategic consultant for a number of mobile marketers, and a Board Member at NeoMedia Technologies.

GoMo’s updated Mobile Advertising directory goes live today!

Good morning all you lovers in mobile advertising land! Today we post the newly updated GoMo News Advertising Directory - 151 mobile marketing companies in all. This reference list breaks the companies down into categories based on what they do. So drop us an email if your company isn’t on the list, and we’ll be sure to include you! Or, if you feel you’re in the wrong category, please drop me an email as well… I’m not guaranteeing we’ll change your category, but please do make contact to state your case - I’m at cian@gomonews.net

Truphone is busy this year: mobile VoIP operator expands its Nokia mobile footprint

Truphone has been one busy company this year. It’s a pure-play mobile VoIP service - meaning that it focuses its entire business on allowing people to make incredibly cheap voice calls over the internet, using their mobile phone. So far this year it has launched an Android version of the service, and announced its intentions to create its own VoIP based MVN over Vodafone in the UK. And today it has announced an expansion in its range of Nokia phones.

Partnering with operators beats app stores says Telmap

Rating: Going completely against perceived wisdom, then

Here’s an unusual one. A mobile app developer simultaneously singing the praises of mobile operators and boasting about the volume of its iPhone app downloads. Somehow, Telmap has managed to do this.

One year of Business Confidence Indexes from the Mobile Entertainment Forum - the South is the place to be!

The Business Confidence Index is a bold experiment that the Mobile Entertainment Forum (MEF) began at Mobile World Congress last year. The BCI is compiled from a survey that is sent out every quarter, anonymously answered by Executives at the top levels of member companies of the MEF. And so at MWC this year, I sat down for a juice and miniature doughnut with Rimma Perelmuter, Executive Director of the MEF, to talk about what the BCI has revealed over the last year.

CeBIT preview: Mobile Location business models chat with Piotr Wesolowski T-Mobile

Am 5.März findet im Rahmen der CeBIT 2010 der Navigation Day, veranstaltet von thewherebusiness.com statt, eine Konferenz zum Thema „Strategien zur erfolgreichen Vermarktung von Connected Services und Geo-Informationen“.

The open application store industry is where iPhone will see competition. PocketGear has bought out Handango

Mobile applications are often the subject of some seriously ostentatious advertising and promotion. Apple regularly quotes its most recent “billion” landmark, and the Wholesale Application Community announcement at MWC last week was the very definition of grandstanding. But in the older market of platform agnostic app stores, things are quickly getting very interesting. Todays announcement that PocketGear has bought out competitor Handango is only the most recent of several interesting developments.

Photo diary from Mobile World Congress

I had my trusty camera with me at the Mobile World Congress in Barcelona last week - so I thought I’d share some of my favourite pics with you from the week. I was there from Sunday evening straight through to Friday, and this might give you a flavour of what a week at the biggest mobile event in the world is like!

Calling all Mobile Search providers! Time to get on the list.

The time has come for an update of the Top Mobile Search Companies list here on GoMo News. It’s a big job, so we’ve left it until after Mobile World Congress. Check out the current list at http://www.gomonews.com/msearch/. If you want to update your company entry, send me a mail at cian@gomonews.net - and if your company doesn’t appear on the list, that’s an even better reason to mail me! GoMo News is read by 75k+ people every month - and 75% of our readership is based in San Francisco and Silicon Valley. If you want the right readers to see your company details, then get them on the GoMo News list.

Calling all Mobile Barcode companies! Time to get on the list.

The time has come for an update of the Top Mobile Barcode Companies list here on GoMo News. It’s a big job, so we’ve left it until after Mobile World Congress. Check out the current list at http://www.gomonews.com/mcodes/. If you want to update your company entry, send me a mail at cian@gomonews.net - and if your company doesn’t appear on the list, that’s an even better reason to mail me! GoMo News is read by 75k+ people every month - and 75% of our readership is based in San Francisco and Silicon Valley. If you want the right readers to see your company details, then get them on the GoMo News list.

Calling all Mobile Marketers! Time to get on the list.

The time has come for an update of the Top Mobile Advertising Companies list here on GoMo News. It’s a big job, so we’ve left it until after Mobile World Congress. Check out the current list at http://www.gomonews.com/mads/ . If you want to update your company entry, send me a mail at cian@gomonews.net - and [...]

Prepare for mobile barcodes on your direct mail marketing

I don’t know about you, but the majority of physical, paper mail that I get nowadays is marketing mail. As a result of a press release I got this morning from a company called MindFireInc, I’ve been doing some reading into how Hewlett Packard supports direct mail marketeers - and how MindFireInc will be integrating mobile barcodes onto the campaigns.

Is T-Mobile and Orange about to get the go ahead in UK? If so, say hello to your new biggest operator

The proposed merger between T-Mobile and Orange in the UK has caused a whole bucket full of regulatory winces. At the start of this month, GoMo News reported how the UK Office of Fair Trading, which was investigating the merger, passed it up to the European Commission to see if the entire process could be sped up. Now both operators are claiming that the EC is on the verge of approving the merger. In which case you could see a new joint-venture between the French and German operators go ahead in the next few months.

Want to IM your friends while playing mobile games? Colibria might have the answer…

“We’re not really interested in being fancy on the front end. We’re just creating a solid Android IM client”. So says Guy Reiffer, VP of Marketing for Colibria. He was taking me through the details of some of the work Colibria has done recently - including the “Canvas” application for facebook (see our article from earlier this week) and an IM client for Android that can be integrated into anything that runs on an Android device.

Mobile News for Leaders