Tag Archives: Proxama

Watch to increase Apple Pay’s popularity

Industry reaction to Apple’s wearable technology release

Much as GoMo News had anticipated, Apple’s announcement of its Watch range of wearable devices has focused on how it should help increase the popularity of its Apple Pay mobile payment service – even though at presence the system is currently restricted to the USA only. As Apple itself said – the Apple Watch can be used to pay for coffee via Apple Pay. Jon Worley, CEO for marketing with Proxama urges that retailers and brands should take note of the opportunities that Apple Watch will offer them.” If anyone can create a buzz around a new product then it is Apple but when it comes to smart watches it will have its work cut out,” Eden Zoller, principal analyst for consumer services and payments at Ovum, warns. Continue reading

Posted in Apple, m-commerce, mobile news, mobile payments | Tagged , , , | 1 Comment

Guest Post: Don’t forget the rest of the mobile journey when thinking about beacons

by Miles Quitmann, CCO with Proxama

There has been a lot of discussion about the potential for Bluetooth beacon technology or iBeacons as Apple has branded it, particularly its use in retail. Given interesting roll outs by EasyJet, Virgin Atlantic and Major League Baseball, it is clear that Beacon technology is not limited to retail but has the potential to transcend these boundaries. ABI Research recently forecast that the Bluetooth Low Energy (BLE) device market would reach 60 million within the next five years. Coupled with these use cases it is clear that confidence in the technology is growing strong. Continue reading

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Asia-Pacific will be the largest LBA market in 2018 says Berg Insight

Our old friends NeoMedia are in on location based ads game too

Analysing the latest developments on the location-targeted advertising market worldwide, Berg Insight has just released the third edition of its ‘Location-Based Advertising and Marketing’ report. Targeting by location in combination with other contextual and behavioural segmentation greatly enhances the relevance of mobile advertising. It has been demonstrated that location-targeted ads generate considerably higher returns than conventional mobile advertising. The associated eCPM and CTR levels are several times higher. Asia-Pacific is estimated to be the largest LBA market in 2018, followed by North America and Europe. Continue reading

Posted in Bluetooth, India and Asia Pacific, Mobile Ad&Mktg, mobile location, neo media | Tagged , , , , , , , , , , , , , , | Leave a comment

Guest Post: High Street of future isn’t really that far away

by Jon Banks, director of payments solutions, The Logic Group

What will the High Street look like in the future? This question is often found in retail conversations, following the rocky ride retailers have faced over the past few years. A ‘High Street of the future’ is often viewed as the Holy Grail of success, where retailers find welcome relief from the recent economic twists and turns, and can finally stand up to the threatening shadow cast by online shopping giants. But is this future High Street an over simplified vision of what our High Streets could look like, glossing over the journey that needs to happen before reaching this Nirvana? Continue reading

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Poppy appeal utilises NFC thanks to Proxama

Royal British Legion, Proxama & Paythru to launch ‘tap the poppy’ campaign

This month [November 2013] Proxama in conjunction with Paythru has delivered the first ever NFC [(Near Field Communication] campaign for the UK’s Royal British Legion. In the UK, the British Legion is perhaps best known for its annual Poppy Appeal. The Legion is the UK’s leading Armed Forces charity providing care and support for members of the British Armed Forces past and their families. It is perhaps best known for the annual Poppy Appeal (which takes every November) and its emblem, the red poppy. This year [2103] collection tins and posters across Birmingham have been NFC enabled – with the public able to ‘tap the poppy’ to donate to this charity. Continue reading

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Isis mobile wallet deal with Proxama shows what BlackBerry could do

Probably the most secure smartphone in the world

We were totally astonished here at GoMo Towers at the discovery that two of the latest and greatest trends have converged – very much in BlackBerry’s favour. This helps to illustrate the fact that the floundering Canadian manufacturer offers probably the most secure smartphones in the world. The deal in question is between Isis, the mobile commerce JV [Joint Venture] created by US operators and on the other side mobile wallet and NFC specialist – Proxama – a provider of NFC mobile engagement technology. The astounding thing is that the solution will initially only be available for NFC-enabled devices using the BlackBerry 10 operating system platform. Is that three or four devices? Continue reading

Posted in Featured, NFC, at&t, mobile news, sprint nextel, t-mobile, verizon | Tagged , , | Leave a comment

We are not alone – others think Apple should support NFC too

Apple appears to want to own ‘tap/touch’

Here at GoMo Towers, we were beginning to think that we were alone in believing that it was a big mistake, huge for Apple to have failed to built support for NFC [Near Field Communication] into at least the iPhone 5s and maybe even the iPhone 5c. In fact, it probably makes more sense to support NFC in emerging markets. After all, in some cultures signing documents is a far from simple process. Luckily at least one other industry player agrees with us .As Neil Garner, CEO with Proxama, says, “Apple is now the only major phone manufacturer not including NFC technology as a standard smartphone feature.” Let’s be realistic here. NFC is going to become universal just like Bluetooth. But Apple appears to want to own ‘tap/touch’. Continue reading

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Guest Post: The absence of NFC on the new iPhone is not a blow for the industry

by Miles Quitmann, md with Proxama

It’s telling that the absence of NFC on the new iPhone 5 hasn’t been much of a surprise to those of us who have observed Apple’s progress in this area. And Yes, it would have been great if Apple had included NFC; but is that really going to obstruct the march of NFC? We don’t think so. The vast investment in NFC mobile contactless payments and services is not going to wane. And with the NFC-enabled Android, Windows 8 and RIM handsets dominating the smartphone market are we going to see clear water emerge between them and the iPhone? NFC is going to progress at a pace without Apple. This could be Apple’s loss. Continue reading

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iPhone NFC marketing campaigns to be available through Proxama’s TagCenter app

Using DeviceFidelity In2PayR iCaisse4X NFC

Press release

June 21st 2012. Proxama, the leading provider of near field communications (NFC) mobile wallet and mobile marketing technology, has announced that it will soon be able to deliver NFC marketing capability to iPhone users through its unique TagCenter NFC app. Proxama has partnered with DeviceFidelity. It is using the new iCaisse4X NFC battery pack sleeve, which can transform the iPhone 4S and the iPhone 4 into fully capable NFC devices. The sleeve will allow iPhone owners to download and use TagCenter to participate in NFC marketing campaigns. Continue reading

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Isobar Create London offers prize to NFC app developers

Rating: Google’s lead NFC engineer is speaking

Claiming to be the UK’s first NFC hackathon – ‘Isobar Create London’ – together with O2,will award one winning team a £10,000 kickstarter fund courtesy of Proxama, a developer of near field communication (NFC) proximity marketing technology. The digital communications agency, Isobar, has teamed up with O2 to launch this UK event which builds on the success of previous Isobar create events held in Boston and San Francisco. Isobar Create London is to be held over a 36-hour period from 8am on Saturday March 24th to 8pm on Sunday March 25th 2012. Continue reading

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Nokia ties up with Proxama over NFC

Much as we predicted at MWC 2011 here, Nokia is getting very heavily into NFC via its C7 handset. Now NFC specialist, Proxama, has announced that it will be collaborating with Nokia to develop NFC applications starting with the Nokia C7. The announcement fell short of saying that Proxama’s TagCenter application will ship pre-installed in the C7 but that’s the implication. Continue reading

Posted in Mobile applications, Mobile barcodes, NFC, nokia | Tagged , , , , , , , , , | 1 Comment

Remote NFC management is the future

Rating: So say Proxama and Aconite
An ability to control NFC applications in the field will be critical to both consumers and service providers, According to Proxama and Aconite.
At the forthcoming Cartes and Identification 2008 show the pair will illustrate how useful remote management of NFC can be. Whether customers wants to cancel the payment application  [...]

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