Tag Archives: publishers
Affiliate Windows’ latest Mobile Update is gold dust
Rating: Releases data on which advertisers have mobile optimised sites
Some of the stats contained in the latest Mobile Update [December 2012] from Affiliate Window could prove to be gold dust for publishers and advertisers alike. Affiliate Window, which matches content publishers with advertisers, has just released its latest mobile and m-commerce figures here. They show how mobile is faring against traditional sales through the desktop. Crucially, Affiliate Window not only collects data on ‘mobile’ traffic but can break down that traffic into tablet and smartphones. In terms of smartphones, it also provides data on how the three main OS types – Apple (iOS); Android; and RIM (BlackBerry) are faring. Continue reading
Posted in Mobile Ad&Mktg, Mobile Stats
Tagged advertisers, Affiliate Window, publishers, stats
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GetJar’s Mork comments on App Store subs
Rating: Subscriptions are a good thing – mostly
“Subscription is a good thing because it allows publishers to monetize in a way that maximizes user value,” commented Patrick Mork, GetJar‘s CMO. It’s also a good thing because it gives publishers “the flexibility to charge consumers based on their preferences – i.e. one time payment versus cheaper periodic payments.” Subscription is also good for publishers since it allows them generate recurring billing which is more profitable for their bottom line. Continue reading
Posted in App stores, Apple, Mobile Ad&Mktg
Tagged app store, Apple, getjar, Patrick Mork, payment, publishers, subscription
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Jumptap gives away $4 million in mobile advertising
For a mobile advertiser like Jumptap, part of the key to success is reach. The more places it can publish an ad, the more reach it has. The more reach it has, the more attractive it is to advertisers. And today Jumptap is launching a $4 million fund (some might call it “a giveaway”) called Passport to Freedom, to entice more publishers and developers into carrying Jumptap ads. Continue reading
Buzzcity’s Mobilzer is answer to publishers’ prayers
Rating: Turn your existing RSS feed into a mobile money generator
A way for any existing web based publisher to earn revenue from mobile ads has been created by BuzzCity. Called Mobilizer, it takes an RSS or ATOM feed and turns that into an instant ‘mobile friendly’ web site. On which Buzzcity is able to serve mobile ads, of course. Continue reading
Posted in Mobile Ad&Mktg, mobile news
Tagged AOP, buzz city, KF Lai, mobilizer, publishers, RSS feed
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