Phonevalley uses free SMS to promote PUMA Ocean Racing mobile site

Phonevalley, the mobile advertising and marketing arm of The Publicis Groupe, has created a mobile site for the PUMA Ocean Racing team. The PUMA team is competing in the Volvo Ocean Race, also known as the “Everest of Sailing”. Over nine months, the PUMA team will sail over 37,000 nautical miles between Alicante, Spain and [...]

The Quad Play of Mobile Advertising: Phonevalley Zenith PUMA CHINA and Formula 1

Phonevalley has unveiled PUMA’s mobile communications plans around a major event to be held in October in China: the F1 race in Shanghai.
WHAT?
To build PUMA as China No.1 motorsports lifestyle brand, Phonevalley has designed a comprehensive
mobile campaign centred around a PUMA global mobile Internet site to feature PUMA’s ‘F Wan’
operation (Wan in Chinese means ‘play’).
The [...]

Puma claims biggest mobile marketing campaign ever

Puma, the sports brand is claiming its ‘Together Everywhere’ promo is the largest mobile marketing project ever according to Mobile Entertainment.The promo will run simultaneously in 13 countries, bringing together supporters of the 16 national teams at Euro 2008 in real time. The idea is that every time their team scores, Puma will call registered [...]

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