The mobile advertising industry responds to the Apple Quattro deal

Yesterday was a hell of a day for mobile news. Google finally confirmed that, yes, the Nexus One is real and we can buy one soon - but Apple did it’s level best to draw attention away from Google by announcing it intended to buy it’s own mobile advertising company (see our report here). This has caused a flurry of comments from all corners, and here at GoMo we were contacted by mobile advertising executives who wanted us to know what they thought about it. Read on to see the industry opinion on this important deal.

Has Apple bought its very own mobile advertiser? It would make sense

When Google announced its planned $750 million purchase of mobile advertiser AdMob, it caused something approaching jubilation in many quarters. It also caused a hell of a lot of skepticism and uncertainty - the purchase is currently mired in legal objections. But Apple evidently thought it was a good idea, as sources are now reporting that the maker of the iPhone will be purchasing its own mobile advertiser: Quattro Wireless.

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Quattro is expanding its mobile advertising network globally

Quattro Wireless today announced an expansion of it’s mobile ad network across Western Europe, Australia, New Zealand, South Africa and Asia. Up until now, Quattro has focused on Fortune 500 brands and direct marketers. Now the Quattro network will now include both International- and country-specific publishers and advertisers.
From the release:
“Mobile has a global audience and [...]

News site Newsmax launches mobile edition

Newsmax Media has launched a mobile version of its Newsmax.com website, with Quattro Wireless. With the newly developed site, users of mobile devices will have their browser automatically redirected to the mobile version of Newsmax.com. The mobile Web site can be used with any mobile device that supports a mobile browser or data interface.
From the [...]

Panasonic sign exclusive mobile ad deal with Quattro Wireless

Rating: Mobile advertising for Panasonic’ Link-To-Cell product will be handled entirely by Quattro
The run-up to Christmas has seen a frenzy of announcements, with more than a few coming from Quattro Wireless. One more to add to the pile is Panasonic’s exclusive deal with Quattro Wireless to handle its Christmas campaign for the Link-To-Cell product. The [...]

America gains foothold in Canada… as Quattro Wireless gets contract to mobilise TSN Mobile

Rating: Mobile sports-news service re-launched with US advertiser on board.
CTV, Canada’s largest independent TV network, are re-launching one of their most popular mobile web brands. The mobile version of the TSN sports website is being updated to keep abreast of developments in mobile technology. Quattro Wireless has designed the site to publish on Quattro’s platform.

What [...]

Mobile Advertising: Quattro Wireless Obama Campaign Vote Early

As Kenya calls a national holiday (what a great move) Mobile Advertising player Quattro Wireless is pushing up its peacock feathers proud that it helped Obama get to number 1 spot.
How?

Obama selected Quattro Wireless as its mobile advertising partner in part of an initiative called “vote early”.
 
Vote Early?
Yep. This was an initiative with partners such [...]

Mobile Advertising Quattro Wireless Partners with Gawker Media for Ad Sales and Mobile Site Mobilisation

Quattro Wireless will act as a worldwide sales agent for all mobile ad-based Gawker sites including Lifehacker and Gizmondo. 
 
From the press release
“We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with [...]

CTIA: Quattro Wireless and uLocate Find Each Other to Launch Location-Based Ads on WHERE for the iPhone

Quattro Wireless and uLocate Communications are partnering to offer iPhone location based services.
What is happening?

The deal extends Quattro’s In-App Network by leveraging uLocate’s WHERE™ application to deliver location-based overlays for Quattro’s iPhone ad units.  In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options within WHERE. 
New advertising models [...]

Quattro wireless publishers first to raise hand to support mobile giving foundation

SAN FRANCISCO —Sept. 10, 2008— Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, in a mobile industry first, announced today at CTIA WIRELESS I.T. & Entertainment 2008 that it has teamed up with the Mobile Giving Foundation (MGF) and Quattro’s roster of premium U.S. publishers to donate advertising inventory in support of charity.  [...]

Quattro Wireless Teams with Greystripe for Mobile Gaming on Quattro Wireless mobile sites

Quattro Wireless has partnered with Greystripe to provide online gaming and in-game advertising across select publisher sites developed and hosted by Quattro Wireless.
CollegeHumor.com is the first of Quattro’s Network to deploy Greystripe’s mobile gaming option on their site (collegehumor.com) and to create a compelling new ad inventory opportunity through it.
From the press release:
 “With over 1 [...]

Thunderbolts and lightening very very frightening – Mobile Storm Service

Quattro Wireless has teamed with CBS Mobile, launching the “CBS Mobile News Hurricane Center,” a made-for-mobile severe weather resource that allows users to view late-breaking and targeted thunderstorm and hurricane updates from their hand-held device, anytime and anywhere. The “CBS Mobile News Hurricane Center” is housed on the CBS News Mobile Website at http://storm.cbsnews.com.

What we [...]

Quattro Wireless launches Patriots mobile site

Patriots? Um,  a site for all US citizens?

Nope – it’s a football team.
From the press release
        With the site and advertisements hosted on Quattro’s platform, the patriots.mobi site serves up unprecedented in-depth content to satisfy the appetite of any Patriots fan including podcasts, as well as weekly and exclusively-mobile “Patriots Now” videos offering 1-2 minute [...]

Quattro Wireless expands Mobile Ad Network

Quattro Wireless is announcing 7 new partner sites to it’s Mobile Ad Network. The sites which include Hollywood.com are Cracked.com, Savvy.com, TheInsider.com, Fandango.com, JoBlo.com and MovieWeb.com.
“We are very pleased to add this list of high quality publishers to the Quattro Ad Network,” said Lars Albright, VP of business development at Quattro Wireless
“Using Quattro Wireless’ [...]

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