Low energy version of Bluetooth specs arrive

Rating: Helps with location and competes with barcodes
The Bluetooth Special Interest Group (SIG) has quietly issued a new set of standards - Bluetooth Core Specification Version 4.0 – which incorporates what is now known as Bluetooth low energy. It’s possible to view low energy Bluetooth as a rival to barcodes and even RFID chips.
The low [...]

NFC firm Innovision closes USD 9 million in funding

AIM-listed Innovision Research & Technology has announced that it has secured funding of nearly $9 million (£5.4 million) from existing and new institutional investors to take advantage of its strong position in the growing Near Field Communication (NFC) market.

Mobile tech update - tiny 2d barcodes and cheap, printable RFID

We got two interesting stories in on advancements in mobile technologies today. The first is from German company PANMOBIL, which has created a scanner to take advantage of truly tiny 2d barcodes. The second story could be a game changer. Kovio is a spin-off company from MIT, and has raised $20 million in a fifth round of funding for it’s tech proposition - printable RFID tags. They cost six times less to produce than current tags.

Mobile barcodes and NFC combine for brands with mobiLead

Mobile 2d barcodes are one of the things we pay the most attention to here at GoMo. On top of that, we’ve got a great interest in the growth of NFC. So we were extremely happy for the opportunity to interview Laurent Tonnelier, co-founder of mobiLead. This French company that both optical (barcodes) and radio (NFC) services integrated into a physical card in a user-friendly way.

Dairy Queen invests more in mobile marketing, with RFID customer loyalty scheme

Dairy Queen has been playing heavily with mobile solutions for its marketing needs. At the end of April it announced great results from an idle-screen campaign, and now they’ve gone with an RFID loyalty rewards scheme. The new tech is the first implementation of RFID mobile marketing from a company called Tetherball, who specialise in [...]

NFC experts Innovision and NXP join to push use and awareness of tech

Innovision and NXP Semiconductors, both companies deeply involved with Near Field Communications (NFC) and RFID tech, have announced that they are joining forces. Between them, they hope to push both the advertising and the technological applications of NFC for use with handheld and mobile devices.

What is NFC?

NFC is a wireless communication technology that operates at [...]

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