BBC’s first iPhone sports app from Mobile IQ

Rating: Mobile IQ says, “Hey Beeb gizajob, we can do iPhone”
In a competitive pitch involving over 20 mobile application vendors, Mobile IQ was chosen to create the first official sports/events iPhone apps for the BBC. This will be particularly good news for Formula One loving iPhone owners.
Mobile IQ says that the Beeb’s selection criteria hinged [...]

NFL uses mobile video for sport stars peep show

The NFL has announced a new service for sports fans todays, and while it’s a little creepy it might actually catch on. In collaboration with mobile video marketer Mogreet, it will be letting fans use their mobiles to see what their favourite sports stars get up to during their day-to-day lives.

Mobile marketers getting ready for World Cup 2010 surge in advertising awareness

The World Cup isn’t just the biggest global sporting event in existence - it’s also one of the biggest marketing events worldwide. Pretty much every country in the world gets involved in the event, with national pride sparking a level of engagement its hard to replicate elsewhere. And a lot of mobile marketers are hoping that World Cup 2010 will drive an upsurge of public awareness in mobile advertising.

Will World Cup 2010 see mobile advertising explosion?

Mobile ad network InMobi is today claiming to be the largest mobile advertiser currently operating in South Africa - with over 650 million mobile ad requests served per month. The network also revealed its plans to use the Foootball World Cup 2010 as a platform to massively boost mobile advertising (and its own interests) in the region.

Toyota uses mobile barcodes to reach American football fans

Toyota is using mobile barcodes as an integral part of it’s most recent marketing campaign in the Giants Stadium. The home of the New York Giants can seat over 80,000 fans, and Toyota has chosen mobile barcode company JAGTAG to to run a mobile campaign.

Mobile application developer gets deal for 80 footie clubs

We’ve often commented on how the community aspect of sports clubs makes them the perfect target for mobile. Your mobile device can keep you closer to your community than any other digital channel. As further proof of that, today we have news that mobile content and app company Bright AI has been chosen to create mobile services for eighty football clubs across England and Wales.

Arsenal shoots for success on iPhone with mobile application

A little snippet of interesting news perked my interest today. Mobile content and marketing specialist 2ergo has launched an iPhone app for footie team Arsenal. The first official app for the Premier League team will bring team news straight to fans.

Mkhoj shouts SIX with Cricket themed mobile advertising services and Reebok

Interesting case study from Indian based mobile advertising company Mkhoj. Basically, a campaign was created and run for Reebok during the Cricket 20 Twenty series.

Mobile News for Leaders