Tesco today announced that customers can purchase laptops and mobile broadband as part of a bundle through its www.tescocontractmobilephones.com site. As part of the introduction, customers will be able to pick up the actual laptops for free. The only cost currently incurred is the monthly fee for the mobile broadband. But it should go without saying that tempted consumers should look long and hard at what they’re actually getting before buying one of these.
Laptops and netbooks are going for free as part of the special offer. There are 30 laptops and netbooks to choose from, and broadband deals from most of the UKs mobile networks. You can either take one of their pre-packaged deal:
or put together your own package, like you would with one of their mobile phones:
From the release:
Lance Batchelor, Chief Executive Officer of Tesco Mobile and Tesco Telecoms, commented: “We’re delighted to be able to offer our customers free laptops and netbooks for the very first time. We believe that mobile broadband is going to really take off in 2009 and we want to help our customers get the very best deals, making it easier than ever for them to stay connected wherever they are.”
What we think?
Wow… either Tesco are incredibly desperate to offload a load of netbooks and laptops, or the mobile operators who work with Tesco are desperate to get people onto mobile broadband contracts. There’s a good chance that it’s a bit of both.
Now, those who are tempted by this should do their homework. “Free” laptop deals like this often end with someone tied into a long-term contract that becomes a worse deal as time goes by. They’re also probably getting an incredibly crappy laptop – the price of which they’ll more than pay back over the course of their 24-month contract.