Here’s the morning round-up of the best mobile marketing and advertising stories from GoMo News! Android is steadily gaining on Apple; RIM is hesitating to buy into the mobile advertising space; marketers need to be highly aware of legal issues surrounding mobile; and more…
Mobile advertisers had better keep one eye on the law
As mobile advertising becomes more prevalent, and the quantity of smartphones in the market rises, Australian legislators are taking a harder line. Any advertiser that steps over the line when it comes to spam, misleading advertising or privacy violations could find themselves in very hot water.
Will RIM ever buy Millenial Media?
After Apple bought Quattro and Google bought Admob, a frequently heard question was “what about Millenial?” The Wall Street Journal has examined the history of Blackberry creator RIM’s attempts to buy the mobile advertiser, and a sad conclusion can be drawn: when Quattro and Admob were purchased, prices were low. Now that mobile advertising is a safer bet, RIM may not be willing to pay the higher price for Millenial.
US Broadband speeds aren’t what they’re advertised
Mobile broadband providers on both sides of the Atlantic are being accused of imaginative advertising. Just recently, Ofcom accused British networks of false advertising when it came to mobile broadband speeds, and now the FCC is pointing the finger at State-side providers.
Android continues to chip away at Apple lead
According to the most recent Millenial Media report into mobile advertising, Android is making steady gains on Apple. While Apple is still king of the castle, with 55% of all mobile ads being served to its platform, Android is making serious headway. Since June, the Android share of the ad market has risen from 11% to 19%
Mobile marketing faces serious challenges
Comms agency 360i has published a Top 10 list of the biggest problems facing the mobile marketing industry. Amongst the top challenges are the proper collection of metrics, the provision of enough info for mobile browsers, and making sure that your mobile property can work in the fragmented device market.