Name

Description

Type

1

12snap

www.12snap.com has a global presence in MMS-campaigns, multimedia content, 2D-codes, live streaming and Bluetooth technologies.

E

2

3C Interactive

www.3cinteractive.com uses its platform, SwitchBlade, to distribute simple applications like voting and polling, and more complex interaction with live radio and TV events.

A

E

3

5^th Finger

www.5thfinger.com creates tailored mobile advertising campaign, from design and implementation through to data gathering and reports. They publish on their platform AirCast.

C

4

AccuraCast

www.accuracast.com offers advertising solutions for search engines, including mobile advertising campaigns, feedback and analysis.

C

5

Acuity mobile

www.acuitymobile.com uses its eMAP (embedded mobile advertising platform) to deliver SMS, mobile web, and targeted applications advertising.

A

6

Ad.IQ

Concentrating on getting response from their advertising campaigns, www.adiqglobal.com use SMS, mobile internet and voice channels to collect info on ad performance.

F

7

AdCell

www.adcellmedia.com tries to provide advertisers the best possible adspace on mobile phones, through placement in games, applications, wallpaper and ringtones

A

8

Adhere

www.adhere.com promises delivery of any type of digital advertising product to any device through their AdHere AllMedia platform.

A

9

adinfuse

Using their adInMotion platform, www.adinfuse.com sends highly targeted ads to consumers across all mobile media formats, based on search input and location

A

10

AditOn

www.aditon.com use mobile phone down-time to scroll adverts on the screen when it’s not being used.

D

11

AdMob

www.admob.com is the world’s largest mobile advertising provider. It provides cross-platform, multimedia advertising, and acquire feedback from its own Mobile Analytics division.

B

12

aerodeon

www.aerodeon.com only operates in the mobile market, and create customised solutions to various advertising problems, including MMS, multimedia and on-portal ads.

C

13

Amobee

www.amobee.com provides ad-funding for any client whose product can be accessed by mobile internet. They also allows users the choice of by-passing the ads by paying full price for a service.

F

14

Bluepod

www.bluepodmedia.com offers location-based mobile advertising. They sell a bluetooth broadcast device that delivers you advertisment to any bluetooth enabled mobile device within range.

A

15

Blyk

www.blyk.com is an ad-funded mobile network. They provide free texts and minutes to users every month, in return for sending them targetted ad messages from their sponsors every day.

F

16

Celltick

Using it’s LiveScreen® Media app, www.celltick.com places targeted advertising and content on the mobile idle screen.

D

17

Changing Worlds

www.changingworlds.com uses its ClixSmart platform to “intelligently” alter the adverts that appear based on the consumers portal usage history.

A

18

Entriq

www.entriq.com concentrates on digital-video based advertising across multiple platforms, including the mobile internet

C

19

Flytxt

www.flytxt.com offers highly customisable mobile mass-advertising campaigns.

E

20

Gigafone

www.gigafone.com allows users the option of displaying full-screen adverts with each incoming call or SMS. In return, they subsidise mobile internet costs and offer free minutes and texts.

F

21

Greystripe

Targeting the mobile gamer market, www.greystripe.com display full-screen ads on the handset until the user takes an action.

D

22

Gruner+Jahr

Part of Europe’s largest magazine publishing house, G+J Electronic Media Sales offers advertisers massive ad placement across multiple media, including mobile advertising. http://www.ems.guj.de/english/

B

23

I-Wood

www.i-woodintl.com runs a permission based system which displays banners and clips on your mobile screen when it’s in downtime mode.

D

24

iconmobile

www.iconmobile.com provides multi-device, interactive multimedia presentations through their icmsp service platform.

A

25

In Game Advertising (IGA)

www.igaworldwide.com specialises in complete advertising solutions for computer game producers. They have now branched into mobile gaming advertising.

B

26

incentivated

Solely a mobile advertising operator, www.incentivated.com offers both tailored and off-the-shelf campaigns, as well as the option to completely run a short-term campaign for you.

C

27

Inside Mobile

Operating solely in the mobile market, www.insidemob.com offers consultancy, management and implementation on entire mobile advertising campaigns.

C

28

Jinny

www.jinny.ie provides advertisers with the Jinny Advertising Engine, which allows targetted sending of SMS or multimedia ads to specified market segments.

E

29

Liquid Air Lab

Using it’s adplace application, www.liquidairlab.com places banner ads on incoming call / text screens. Users set the number of ads received per day, and can earn points and rewards per ad view.

D

30

MADS

www.mads.com provides platform-based mobile internet advertising, incorporating MMS, SMS, multimedia and links.

A

31

Marvellous

www.marvellousmobile.com plans, carries, tracks and reports on mobile advertising campaigns through the m-hub platform.

C

32

Millennial Media

www.millennialmedia.com offers advertisers a range of options through 3 advertising products. Motion, their downloadable multimedia app. Decktrade, a network of mobile publishers. MBrand, targeted advertising channels.

A

F

33

Miva

www.miva.com is a wide-spectrum internet advertising firm. Its ads appear on many websites, including some on mobile internet.

B

34

Mobile One2One

www.mo2o.com is a spanish company which uses one-to-one SMS and MMS to send links and videos to consumers, as well as placeing banner ads and links in mobile portals.

A

E

35

Mobisolv

www.mobisolv.com operates a Targeted Mobile Advertising platform called myAdz. They broadcast through WAP, SMS and MMS

A

36

Mobixell

www.mobixell.com delivers multimedia ads across multiple channels through its core platform Ad-It.

A

37

Mobvision

www.mobvision.com  focuses on delivering targeted ad campaigns for mobile ready brands. Its Admoda ad network places banners and text on mobile webpages and in java applications.

F

38

Ogilvy One

The mobile branch of the Ogilvy advertising corporation: http://www.ogilvy.com/o_one/

B

39

Oorja

www.oorja.com is an Indian start-up company who value non-intrusive advertising. It uses targeted advertising with data-based user profiles for “silver bullet profiling”

E

40

Phonevalley

www.phonevalley.com provide full service mobile marketing services. From media planning and buying, to interactive services, mobile sites, apps, brands and consultancy.

C

41

Playphone

A mobile internet entertainment company, http://emea.playphone.com has acquired mobile advertising companies and now also specialises in mobile marketing for entertainment companies.

B

42

Púca

www.puca.com creates customised, interactive websites for their clients through their PucaEngage platform, and PucaTarget places targeted banner ads on any mobile model.

C

A

43

Response mobile

www.responsemobile.com concentrates on direct marketing for the mobile internet. It caters to major industries, including financial services, IT, marketing and publishing, energy and transport.

C

44

RingRing Media

www.ringringmedia.com, the UKs first independent advertiser dedicated to mobile internet, tailors bespoke plans for every client. They use search and display advertising, on and off-portal

C

45

Silverback Media

The mobile branch of www.silverbackmedia.com delivers tailored multimedia and SMS advertising apps to its clients.

B

C

46

SMSJock

www.feedtext.com provides SMSJOCK, a free-to-advertisers mobile marketing solution that allows Radio/TV/Print operators an easy way to broadcast through the mobile Internet.

F

47

Sponge

www.spongegroup.com is a mobile-only company, who place any advertising application through their TG³ platform, and also offer bespoke campaigns.

A

C

48

Third Screen Media

www.thirdscreenmedia.com provides video, SMS/MMS and downloadable applications on their TMS Platform, along with links to advertisers. It prioritises rapid response to RFPs.

A

49

Unkasoft

www.unkasoft.com specialises in both placing ads in-game and creating games specifically centered around particular products.

A

F

50

Velti

www.velti.com offers over 70 ready-to-use campaign templates on their Mobile Marketing Platform. They aim for targeted ads delivered at the right time.

A

C

51

Xiam

A division of Qualcomm, www.xiam.com provides a cross-platform, “intelligent” advertising service, available on mobile, broadband and IPTV.

A

1

4INFO

SMS service http://advertising.4info.net adds banner ads and links to texts containing user-requested information, like breaking sports scores or social network notification messages.

2

Google mobile

Google Search for mobile users offers advertisers the chance to place their ads alongside search results.

3

JumpTap

Using information collected from its mobile search platform, www.jumptap.com places targeted ads with search results.

4

Medio

www.medio.com runs a mobile search engine which uses mobile analytics to try and provide one-stop search results for users. Their mobile adverts are targeted and placed with the search results.

5

Mindshare

www.mindshare.com is a multi-national advertising agency. Their Mindshare Interactive company deals with mobile advertising, and Mindshare Search deals with mobile search

6

Mobile Content Networks

MCN combines vertical search with their Taxonomy Engine to try to provide accurate search results. They also provide the opportunity to place targeted ads with search results called Allwords.

7

Publicis Groupe

A multi-national marketing corporation, www.publicis.com operates in the mobile advertising sector with their company PhoneValley (see Advertisers list), and in the search sector through deals with Yahoo.

8

WPP

www.wpp.com is a multi-national marketing company. They operate in the mobile advertising sector through their company OgilvyOne, and invest in search and advertising companies like JumpTap (see above)

9

Yahoo! Mobile

Yahoo! Mobile Ad Services can be placed with any of Yahoo’s mobile web services. This includes their mobile search engine Yahoo! OneSearch.