So research carried out on behalf of Placecast reveals
Some very interesting stats have been released today in the ‘The Alert Shopper IV’ report from Placecast. It’s based on a poll conducted online within the USA by Harris Interactive. It shows that people are more interested now than ever before in getting messages and deals from brands on their mobile phones – provided they give permission, of course.
The report shows that there’s been a 19 point increase in interest in mobile offers since 2009 when the survey was first carried out.
It also seen notes a significant interest in localised offers.
Placecast believes that Facebook is the leading player in mobile display.
eMarketer has predicted that Facebook “will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).
Facebook’s Q2 profit and revenues increased largely due to a jump in mobile advertising.
Yet, the social networking giant had hardly got its toes wet twelve months ago, and now it’s seeing real opportunities as more and more Facebookers access its site via smartphones and tablets.
eMarketer predicts that Google “will also account for more than half of total US mobile ad spending.”
The report reveals that almost half – 45 per cent – of 2013 mobile phone owners reported that they were at least somewhat interested in receiving mobile alerts from brands.
That compared to just 26 percent of those surveyed back in 2009.
Kathryn Koegel, chief of Insights at Primary Impact Research, who analyzed the data from all Harris Interactive Reports, said, “This 19 point increase suggests that mobilized consumers are increasingly aware of how easy it is to use mobile phones to save money and time, and have come to value offers that incorporate their location.”
Read the full Press release here for more lovely stats.