uSwitch welcomes Three’s latest move vs roaming

Fear-free roaming now extends as far as the USA and Macau

eye-watering phone bill - Doku

The news has just come out (here) that Three UK (3UK) has extended its fear-free roaming proposition ‘Feel At Home’ to include more countries – including the USA. The other three are Indonesia, Sri Lanka and Macau. According to Ernest Doku, a telecoms expert with, “This is a huge boost for Three customers already thinking about next year’s Summer sun.” This news comes on top of the revelation that Three has already rolled out 4G to a few of its UK customers.

Doku explained, “For too long, despite worldwide caps being in place and networks offering special packages to help keep a lid on roaming costs, holidaying Brits have faced coming home to the souvenir from hell – an eye-watering phone bill.”

He continued, “It was great to see Three take the initiative and help protect customers from bill shock with a simple and easy to understand proposition when Feel at Home launched in August [2013], but with only seven countries covered, there was still more to be done.”

Doku reckons that the UK MNO [Mobile Network Operator] hasn’t rested on its laurels, but has added another four countries, is very welcome.

“It is the addition of the USA that now makes this plan really stand out, ” Doku continued.

“A fifth of Brits have returned from a trip across the Atlantic to a mobile bill shock – averaging over £90 – so this could be make a real difference to Three UK’s customers.”

Although the UK government has plans to scrap roaming charges in the EU by 2016, nothing has been set in stone yet.

uSwitch recommends that anyone taking their mobile abroad should always check before they travel to find out the costs, and what they can do to reduce them.

Three UK’s latest move puts more pressure on other MNOs to follow its lead to protect their own customer base from churn.

What’s unclear at present is that if a Brit with a suitable handset travels to a part of the USA with a 4G handset, will he or she get a 4G connexion.

Even if that Three customer doesn’t live in a 4G ready coverage area? GoMo News was just wondering.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC -
This article was published in 3, Mobile Operators and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>