International airline British Airways has announced a new in-flight service for passengers traveling London to New York. Smartphone owners on a London City to JFK flight will have access to mobile internet services the whole way, through a British Airways portal.
What’s the story?
British Airways has teamed up with a company called SITA, which works in air travels comms. SITA has a system called OnAir, which allows travelers to access email, text and voice calls while mid-flight. But the new implementation of the service on the London-NY route also promises “full connectivity”, according to travel tech news site tnooz.
British Airways is publicizing the launch through sports events – promising that travelers will be able to log on to the BA portal with their mobile devices and watch World Cup and Wimbledon matches.
And, for the moment, it’s business-class only.
What we think?
It’s fascinating how well mobile technology is being integrated into every aspect of air travel. In fact, there have been so many stories about airlines allowing customers to check-in using mobile barcodes that we stopped reporting on all of them. Internet-access during your flight is a growing phenomenon – but this is the first time I’ve seen a release targeted specifically at smartphone owners.