WDS & MX Telecom are fast profit growers

by: Tony Dennis Sunday, April 20th, 2008

Rating: Two top wireless profit makers in Sunday Times survey

Interesting to see which innovative wireless companies made it into the ‘Britain’s 100 fastest profit-growth firms’ survey. Easy winner was WDS Global at No: 15 with MX Telecom coming in at 80.
Both provide services which are well-targeted for consumers.
That said, WDS’s clients are actually the network operators and handset manufacturers. What the company is built on is a database of settings for mobile handsets which switch on the likes of GPRS, MMS, and WAP. You know, you go onto a web site; feed in your handset’s number and the correct settings arrive via SMS. It’s the kind of service which is extremely useful to the content industry but nobody really knows much about the company. I nearly visited them once but that was before I fell out with Hugh Symons – the company from which WDS spun out.

MX Telecom is an interesting winner. It made the shortlist for last year’s Meffy awards in the Innovative Business model award for its Unified Shortcodes.

The 100 fastest league table is actually put together by Fast Track and published by The Sunday Times with sponsorship from Microsoft, UBS and the Bank of Scotland.

The write-up highlighted the fact that MX Telecom had helped steam the Big Brother TV reality show to mobile phones. It also mentioned that the company provides the facility for Londoners to pay their congestion charge – thus highlighting the company’s PayForIT capability.

That’s not all that MX does because it also has video and location gateways plus a hosted mobile content management system. I think we’ll be hearing more from MX in the near future.

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