Down, down deeper and down
Yet more bad news for BlackBerrry. Windows Phone has overtaken it to become the most popular smartphone platform across Europe’s five biggest markets, including Britain, latest data from Kantar reveals.
In the three months up to the end of August it captured 12 per cent of the UK market, compared to 4.5 per cent the year previously, though it still has a long way to go before it catches up with the Android and Apple OS’s, which respectively account for 56.3 per cent and 27.5 per cent of the market.
Across Europe’s five biggest countries as a whole BlackBerry’s share, meanwhile, fell to 3.7 per cent from 10.1 per cent during the quarter.
Commented Kantar director Dominic Sunnebo, “Windows Phone’s latest wave of growth is being driven by Nokia’s expansion into the low and mid range market with the Lumia 520 and 620 handsets. These models are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds.”