Tie up with Intel isn’t hurting the Xolo brand either
Brands like Samsung and Apple are struggling to increase their market share even after handing out attractive financing and 0 per cent EMI options in BRIC countries. New Indian brands aren’t making their job easy either. Of all the Indian smartphone brands which have sprouted recently, Xolo, Micromax and Karbonn have risen to become the Top Three in terms of sales. These brands have grabbed a lot of attention by releasing smartphones that offer excellent value for money whilst being much cheaper than competing international brands. If you were wondering which one of these could achieve a better international status in coming years, Xolo is the brand to look out for.
All the local Indian brands are known to import readymade handsets from Chinese OEMs and stamp them with their own logos before selling them in India.
While all the brands are offering phone powered by MediaTek chipsets, Xolo is the only brand which is trying to experiment and use processor chipsets from various brands such as Qualcomm, Nvidia, MediaTek and even Intel.
No other brand offers such a variety. Working with so many SoC [System On A Chip] partners will make it easy in the future to collaborate with other component manufacturers.
This experimentation would suggest that they are preparing themselves for a more global expansion
They are also using BSI camera sensors, HD screens, IPS panels, OGS solutions and an array of connectivity options.
If you have a look at my company’s site here you’ll see that Xolo is targeting the low and mid-range market from its price list in India.
The Xolo brand was first launched with Intel as their exclusive partner. The Xolo 900 claimed to be amongst the first Intel processor based smartphones in the world and Intel advertised the smartphone heavily.
In fact, a lot of consumers are under the misconception that Xolo brand is from Intel, and that may well be a good thing for Xolo.
Being an Intel exclusive for a long time also meant that it was included in the comparison charts anywhere the SoC performance were features.
So Xolo managed to garner a lot of brand exposure for free, even in the international markets.
With an upper hand in all these aspects, Xolo looks promising as an Indian brand, that could be capable of rising over an image of ‘just another local brand’ to enter the league of international brands.
Even though it may not be as popular as Micromax in India, it would grow to an even better place in future, if it continues down the same road.
* Footnote: If Xolo is serious about going international it is going to need a much better logo design and an international domain name, too.