May 15th 2012. ZTE Corporation will be partnering with the GSMA on the Smarter App Challenge, a competition which aims to select the most efficient mobile phone application worldwide. The winner will be announced at the GSMA Mobile Asia Expo in Shanghai, 20-22 June this year. Entries are open to the general public.This follows ZTE’s collaboration with the GSMA at Mobile World Congress 2012, where ZTE provided Light Tab 2 devices to mPowered Brands VIPs.
The grand prize winner of the GSMA Smarter App Challenge will be awarded USD $10K and a trip to Mobile Asia Expo 2012 for the prize presentation.
Additionally, developers have the chance to win a ZTE Light Tab 2 simply by downloading the Challenge Brief and Assets.
ZTE has a strong focus on innovative application development. In 2012, ZTE will optimise its mobile applications platform and enhance cooperation with industry partners, in an aim to better serve customers.
Criteria for entry to the Smarter App Challenge includes developing a ‘smarter app’ – one which best protects the user’s battery life, uses the radio network in the most efficient way, is always connected and provides a positive user experience.
“The widespread adoption of smartphones and the explosion in mobile applications has forever changed the way that users communicate, access and share information, and through the Smarter App Challenge, we’re focused on working with developers to create applications that are optimised for mobile networks, improving the efficiency of applications and networks and offering a better experience for users,” said Ian Smith, E-Sim Project Manager, GSMA. “We’re very pleased to have ZTE on board as a partner for our very first Smarter App Challenge.”
The competition is being promoted through Facebook and Twitter. For more information on the Smarter App Challenge, please visit www.mobileappchallenge.com/smarterapp
ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every telecommunications sector, including wireless, access & bearer, VAS, terminals and professional services. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while growing revenue. In 2011, ZTE’s revenue increased by 29 per cent increase to USD13.7 billion. Its overseas operating revenue grew 30 per cent to USD 7.4 billion during the period, accounting for 54.2 per cent of overall operating revenue. ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in several international bodies devoted to developing telecommunications industry standards. ZTE is committed to corporate social responsibility and is a member of the UN Global Compact. The company is China’s only listed telecom manufacturer that is publicly traded on both the Hong Kong and Shenzhen Stock Exchanges.